PR – Page 49 – The Media Network

McCollins wins pet food company account

January 24, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based boutique PR and digital brand activation agency, McCollins Media has won the account to handle all social media operations for Nature’s Variety, a pet food company. Headquartered in Nebraska, USA, Nature’s Variety is a food company that provide natural, holistic and nutritionally balanced meals for pets and empowers people to choose a variety of forms and flavours for their pet’s optimal health and happiness. McCollins Media will work on strategising and implementing social media communications to raise awareness of the brand and successfully establish its presence in the UAE market.

“We are extremely happy to have Nature’s Variety on board,” says Meghna Kothari, Director, McCollins Media. “Within our team itself, we have a lot of animal lovers, who are passionate about the brand and can’t wait to get started on devising and delivering out-of-the box campaigns.”

Yseventy7 secures new F&B account

January 24, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based creative consultancy, Yseventy7 has secured the account to handle all PR operations for Boon Coffee. Founded by Orit Mohamed, Boon Coffee is a 100% Arabica coffee, harvested directly from farming communities in Ethiopia and offers premium coffee varieties including Yirgacheffe and Harrar to coffee lovers in the UAE. Yseventy7 will be responsible for all marketing strategies and support through key activations and brand partnerships, as well as B2C and B2B, to build the profile of Boon Coffee and Orit Mohamed, as well as raise awareness of the brand’s presence across the UAE.

“As a newly founded agency, to win Boon Coffee, an outstanding quality brand of coffee from farm to cup is so exciting for us,” says Farrah Gray, Managing Partner, Yseventy7. “Founded by a truly inspirational woman with a heritage in coffee dating back generations, we find the story behind the brand and the history of coffee just fascinating and we can’t wait to share this knowledge with consumers and the F&B industry.”

House of Comms appoints new Account Executive

January 24, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based integrated communications agency, House of Comms has appointed Olivia Lee Ray to the role of Account Executive. A graduate from University of Leeds with a degree in Communications Studies, Olivia has previous PR experience in the F&B, lifestyle and the travel industry. In her new role, she will work on House of Comms’ client accounts as well as assist with social media campaigns across all platforms.

“I’m seriously happy to be joining House of Comms at such an exciting time for the agency,” says Olivia. “The whole team are so inspiring and they boast of a very impressive client portfolio. I can’t wait to see what 2017 holds and I’m so pleased to have the opportunity to be a part of it.”

New Account Manager at Impact Porter Novelli

January 23, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based PR agency, Impact Porter Novelli has appointed Laura Vessier to the role of Account Manager. With over six years of experience, Laura previously worked with Porter Novelli Paris as Junior PR Consultant and most recently in Dubai with Top Chef Cooking Studio as Business Development Coordinator. In her new role, she will oversee and manage Robinsons and P&G beauty brands including Gillette, Gillette Venus and Braun.

“I am so excited to join Impact Porter Novelli,” says Laura. “I’m going back to the basics with this amazing agency and having worked on P&G in Paris I am looking forward to comparing the two different markets, Europe with the GCC. I am sure I will learn a lot more from this new role.”

The Qode to handle wellness account

January 23, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based luxury communications agency, The Qode has been appointed to handle all PR activities for Embody Fitness. Founded in London, Embody Fitness is a personal training concept that offers several health benefits including meal planning and Olympic standard training facilities. The Qode will be responsible for all traditional and digital PR operations through active social media influencer engagement, creative collaborations and events to build the profile of Embody Fitness and create awareness of the brand across the UAE.

“We are thrilled to be working with the award winning Embody Fitness team,” says Ayman Fakoussa, Managing Partner, The Qode. “Embody Fitness is an exclusive concept which has a proven track record of transforming clients to reach their ultimate fitness goals through a 360-degree approach. Our team is currently working on some high-profile transformations so watch out for this space!”

Yardstick secures hospitality account

January 22, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based integrated consultancy, Yardstick Marketing Management has secured the account to handle all PR operations for the launch of Royal Continental Hotel in the Middle East. Located in Deira, Royal Continental Hotel is a luxury hotel with a combination of traditional Arabic design and urban elements of modern architecture for a four-star experience. Yardstick Marketing Management will be responsible for all PR activities through strategically generating media interest and creating social media campaigns to create awareness of the launch of Royal Continental Hotel in the Middle East.

“We are extremely pleased to be supporting Royal Continental Hotel with the launch of its first four-star hotel in the Middle East region,” says Anishkaa Gehani, Managing Director, Yardstick Marketing Management. “In the year 2017, the country is looking at welcoming both business travelers, as well as tourists as it accelerates towards Expo 2020. We are hopeful for a positive response towards the opening of the hotel and thereafter we wish them all the best with their upcoming expansion plans.”

MSLGROUP secures electronics company account

January 22, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based communications and engagement company, MSLGROUP Middle East, part of Publicis Groupe, has won the account to handle all PR operations for Samsung Gulf Electronics. Founded in 1938, Samsung is a high-technology electronics manufacturing and digital media company with an aim to shape the future with transformative ideas and technologies. MSLGROUP will be responsible for all traditional and digital PR activities for Samsung Gulf Electronics including, media outreach and technology influencer relations to raise awareness of the brand’s presence across the region.

“We are thrilled to join forces with Samsung Electronics for its Gulf account,” says Ajit Ramaswami, Regional Managing Director, MSLGROUP Middle East. “We look forward to expanding the relationship with Samsung Electronics. We view the technology giant as a real partner, one with whom we share an aligned vision in terms of innovation and anticipating the needs of the market beyond tomorrow.”

Think Liquorice wins wellness account

January 19, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based boutique agency, Think Liquorice has partnered with Fairmont The Palm for the launch of its fitness offering, PRAMA by Pavigym. Launching in February, PRAMA is a high-intensity workout system that is based on spatial references on the floor to provide complete strength and cardio conditioning for an overall fitness improvement. Think Liquorice will be responsible for all PR operations to build the profile and raise awareness of the launch of PRAMA across the UAE.

“Think Liquorice have a long standing relationship with the team at Fairmont The Palm and we are very excited to be working with them again,” says Zahirah Variawa, Managing Director, Think Liquorice. “The brand and its management team are very forward thinking and we love taking their innovative concepts to the market.”

Q Communications secures beauty account

January 19, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based communications agency, Q Communications has won the account to handle all PR activities for Browz. Founded by Michele Barclay, Browz is a brow bar that uses brow technology to offer a range of brow treatments such as feathered micro blading and high definition brows to its customers. Q Communications will be responsible for all PR and media operations through partnerships and social media campaigns to raise awareness of the brand across the Middle East.

“We are excited to add Browz to our expanding beauty portfolio by representing them in the region,” says Elsa Roodt, Managing Partner, Q Communications. “Not only is the salon sleek and beautifully finished, but the Browz team of experts are dedicated to achieving the perfect look for their guests. We look forward to working with such a team of professionals.”

New Junior Account Executive at House of Comms

January 16, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based integrated communications agency, House of Comms has appointed Malak Hussein to the role of Junior Account Executive. A recent graduate of the American University in the Emirates, Malak holds a Bachelor of Business Administration in Marketing and E-commerce. In her new role, she will join the social media team and work across House of Comm’s portfolio of Arabic-focused clients to further strengthen the regional Arabic team.

“As a fresh graduate, it was amazing to land a role with House of Comms, which offers the opportunity to work with such a diverse portfolio of brands” says Malak. “My goal was to join an agency that would further my skillset in the digital world and develop me professionally as well as one that resonated with my understanding of marketing.”

Posts