Dubai-based communications and engagement company, MSLGROUP Middle East, part of Publicis Groupe, has won the account to handle all PR operations for Samsung Gulf Electronics. Founded in 1938, Samsung is a high-technology electronics manufacturing and digital media company with an aim to shape the future with transformative ideas and technologies. MSLGROUP will be responsible for all traditional and digital PR activities for Samsung Gulf Electronics including, media outreach and technology influencer relations to raise awareness of the brand’s presence across the region.
“We are thrilled to join forces with Samsung Electronics for its Gulf account,” says Ajit Ramaswami, Regional Managing Director, MSLGROUP Middle East. “We look forward to expanding the relationship with Samsung Electronics. We view the technology giant as a real partner, one with whom we share an aligned vision in terms of innovation and anticipating the needs of the market beyond tomorrow.”