PR – Page 51 – The Media Network

Blue Apple wins new account

December 14, 2016/in Account win, Featured /by Suad Ashimi

Dubai-based boutique communications agency, Blue Apple has been appointed to handle all PR activities for LINET, a manufacturer and supplier of hospital facilities. Established in 1990, LINET focuses on producing hospital and nursing beds as well as intensive and long-term healthcare facilities. Blue Apple will be responsible for all PR operations and social media strategies to build the reputation and create awareness of the brand across the MENA region.

“We are very excited to partner with Blue Apple and look forward to taking the brand to the next level,” says Jiri Plecity, Managing Director, LINET Middle East and Africa. “Blue Apple demonstrated a strong strategic understanding of our business through relevant integrated solutions. We look forward to building this partnership to a fruitful and mutually beneficial one.”

Q Communications secures award launch

December 8, 2016/in Account win, Featured /by Suad Ashimi

Dubai-based communications agency, Q Communications has secured the account to launch the first Global Art Awards to be held on November 17, 2017 at the Armani Hotel, Burj Khalifa. The awards will celebrate the outstanding achievements and innovation of artists in several categories from around the world as well as name the Best Global Artist of 2017 from the list of winners announced. Q Communications will be responsible for all regional and local PR operations for Global Art Awards 2017.

“We are deeply thrilled and honoured to partner with the prestigious Global Art Awards,” says Elsa Roodt, Managing Partner, Q Communications. “The award will receive significant support from the UAE and global art authorities before and after the event and we look forward to making it a great success.”

Q Communications wins health account

December 8, 2016/in Account win, Featured /by Suad Ashimi

Dubai-based communications agency, Q Communications has been appointed by Middle East Arthritis Foundation to launch its first Ankylosing Spondylitis support group. Established in 2006, the Middle East Arthritis Foundation was created to raise awareness of a rare form of arthritis affecting the spine and with the launch of the Ankylosing Spondylitis support group the event will educate people of the prevalence of the disease in the Middle East. Q Communications will be managing all PR aspects for the event, with the aim of creating awareness of the rare disease, thereby aiding in early diagnosis and effective management.

“One of the areas we’re most passionate about at Q Communications is health and well-being,” says Elsa Roodt, Managing Partner, Q Communications. “To be able to work on a project of this nature is one that we’re extremely proud of and is one that is close to our hearts. We hope that, in some small way, our efforts can assist in creating much-needed awareness of this uncommon disease and garner support for this great cause.”

Q Communications to handle F&B account

December 6, 2016/in Account win, Featured /by Suad Ashimi

Dubai-based communications agency, Q Communications has been appointed to handle all PR activities for Quattro Ristorante. Located at Mankhool, Bur Dubai, Quattro is a casual dining and family-friendly restaurant that serves vegetarian Italian and Mexican cuisine with a molecular twist. Q Communications will now be responsible for managing all PR and social media operations for the brand’s launch in Dubai.

“We are excited to be launching Quattro in Dubai,” says Elsa Roodt, Managing Partner, Q Communications. “The restaurant boasts of great food and a wonderful atmosphere and we’re sure it will be the city’s next go to destination for 100% vegetarian Italian and Mexican cuisine.”

TishTash wins aquafitness boutique account

December 5, 2016/in Account win, Featured /by Suad Ashimi

Dubai-based marketing and communications agency TishTash has been appointed to handle all PR operations for aquafitness boutique studio, L’Atelier Aquafitness. Founded in 2013 by Karima Rahali-Sebti, L’Atelier Aquafitness is a ladies only boutique with skilled instructors that offer an array of fitness classes from high intensity interval training (HIIT) to aquatraining and soft aquabiking. TishTash will now be responsible for all PR activities through PR campaigns to raise awareness of the brand and develop its reputation across the UAE.

“At TishTash we are firm believers in healthy heart, healthy mind and we are excited to be working with such an innovative and inspiring brand,” says Natasha Hatherall-Shawe, Managing Director, TishTash. “L’Atelier Aquafitness brought Aquabiking to Dubai and their pioneering spirit and dedication to women’s fitness and wellness can be clearly seen in their extensive aquafitness offering, their unique wellness device, their beautiful boutique space and highly qualified team.”

Q Communications secures higher education fair

November 30, 2016/in Account win, Featured /by Suad Ashimi

Q Communications has secured the PR account for education fair Global Education Interact-International 2017, run by education consultants The Chopras. Featuring 25 top universities from nine countries, Global Education Interact-International is a higher education initiative set to take place in Dubai from January 19 – 20, 2017 at the Dubai Grand Excelsior Hotel and on January 21, 2017 at the Crown Plaza Hotel Abu Dhabi. Q Communications will act as the regional PR agency and will handle all PR operations for the higher education initiative to raise awareness of the fair across the UAE.

“We’re thrilled to be working hand in hand with an established education consultancy like The Chopras,” says Elsa Roodt, Managing Partner, Q Communications. “We look forward to raising nationwide awareness about the fair, further extending our education portfolio.”

Jensen Matthews wins creative design project account

November 30, 2016/in Account win, Featured /by Suad Ashimi

Creative marketing and PR agency, Jensen Matthews has secured the account to handle all PR operations for the relaunch of Clear Water in the UAE. Established in 2006, Clear Water is a property maintenance and service provider that supplies eco-friendly services. Jensen Matthews will be responsible for all PR and creative design activities to raise awareness of the brand across the UAE.

“We are honoured to be the choice of Clear Water for the creative rebranding process,” says Loredana Matei, Executive Director, Jensen Matthews. “We understand the needs and trends of the Clear Water sector and our target is to support them by providing creative and innovative solutions to express their identity and to strengthen relations with their major clients.”

Katch International to handle nightlife account

November 29, 2016/in Account win, Featured /by Suad Ashimi

Communications agency Katch International has been appointed to handle all PR activities for Espana. Located at the Jumeirah Creekside Hotel, Espana is a lounge bar that draws inspiration from the nightlife of Barcelona and Ibiza with an aim to offer a unique experience for the people of Dubai. Katch will now be responsible for all PR operations for Espana and will handle its soft launch in December to increase awareness of the brand across the UAE.

“We are thrilled to be working with such an exciting venue and are looking forward to supporting the growth of a place that will be a welcome addition to Dubai’s night scene,” says Georgie Woollams, Managing Director, Katch International.

MEPRA announces 2016 award winners

November 24, 2016/in Award win, Featured /by Suad Ashimi

Winners of the Middle East Public Relations Association (MEPRA) Awards 2016 were announced last night at the eighth annual awards event held at the JW Marriott Marquis. The ceremony recognised the most outstanding communicators for their best practices, which includes strategic approach, creative tactics and evaluation excellence. With over 240 entries, 17 notable winners were announced including Weber Shandwick MENA, winning Agency of the Year Award, Impact Porter Novelli, for the integrated Campaign of the Year and Atlantis the Palm, sweeping up the award for In-house Team of the Year. Other winners also emerging in multiple categories include Hill+Knowlton Strategies, Cicero & Bernay PR and Four Communications.

“We are thoroughly impressed by the superb level of creativity and innovation demonstrated in the entries that we have received for this year’s awards,” says said Brian Lott, Chairman, MEPRA and Executive Director of Communications, Mubadala. “It is with immense pleasure that we honour the crème de la crème of the regional communications industry tonight. We are confident that this can only raise the bar for everyone in the business as

PRCA MENA Awards 2017 now open for entries

November 23, 2016/in Featured, Regional News /by Suad Ashimi

Nominations for the PRCA MENA Awards 2017, hosted by Public Relations and Communications Association Middle East and North Africa (PRCA MENA), are now open for entries. The deadline for the entries is December 13, 2016, with the finalists to be announced on January 4, 2017. The awards aim to recognise teams and individuals for campaigns that have taken place between November 1, 2015 to November 2, 2016, that can demonstrate strategy, creativity and originality across 12 categories including Best Integrated Campaign, Rising Star of the Year and Best PR Campaign: Media Relations. The winners will be announced at the awards ceremony to be held on February 8, 2017 at the H Hotel. Nominations for the awards are currently open and can be made through prca.mena.global/how-to-enter/.

“I am delighted that the first PRCA MENA awards are open for entries, celebrating excellence in PR and communications across the region,” says Leanne Foy, General Manager, PRCA MENA. “We have a range of new categories to bring to the region and entries will be judged by our international judging panel.”

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