Dubai-based creative consultancy, Yseventy7 has secured the account to handle all PR operations for Boon Coffee. Founded by Orit Mohamed, Boon Coffee is a 100% Arabica coffee, harvested directly from farming communities in Ethiopia and offers premium coffee varieties including Yirgacheffe and Harrar to coffee lovers in the UAE. Yseventy7 will be responsible for all marketing strategies and support through key activations and brand partnerships, as well as B2C and B2B, to build the profile of Boon Coffee and Orit Mohamed, as well as raise awareness of the brand’s presence across the UAE.
“As a newly founded agency, to win Boon Coffee, an outstanding quality brand of coffee from farm to cup is so exciting for us,” says Farrah Gray, Managing Partner, Yseventy7. “Founded by a truly inspirational woman with a heritage in coffee dating back generations, we find the story behind the brand and the history of coffee just fascinating and we can’t wait to share this knowledge with consumers and the F&B industry.”