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BPG Bates welcomes Abraham Varughese

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Regional advertising, events, activation and design agency BPG Bates, part of the BPG Group, has appointed Abraham Varughese as Executive Creative Director. Abraham has over 18 years of experience in marketing and advertising, and most recently worked as Creative Director at Leo Burnett in Dubai.

In his new role, Abraham will work across all of BPG Bates’ accounts, heading the Creative Department. He will also form a part of the agency’s leadership team.

“I am looking forward to the challenge of defining the creative product of BPG Bates and hope to take advantage of the agency’s historical strengths, agile structure and integrated model especially in digital and media,” says Abraham. “Ultimately my goal is to make good work an organic outcome of well-thought-out everyday assignments.”

Nick Clements, CEO, BPG Bates, adds “We are delighted to have Abraham on board. His track record is a testament to his ability and we will benefit greatly from his talent and experience; he is a great addition to the team.”

Cohn & Wolfe welcomes Kate Joynes-Burgess

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International brand communications agency Cohn & Wolfe has appointed Kate Joynes-Burgess as its new Head of Digital and Integrated Marketing for the UK and Europe, Middle East and Africa (EMEA). With 15 years of experience in digital communications Kate most recently worked as Head of Digital, EMEA, at Weber Shandwick, where she consulted on and delivered digital products for corporate, non-profic, CSR and public affairs clients across the region.

In her new London-based role, Kate will be responsible for driving Cohn & Wolfe’s digital transformation as well as building its capability in creative, integrated marketing communications. Kate will also be in charge of building closer collaboration and partnerships with the wider EMEA Digital Innovation Group.

“In the last five years, Cohn & Wolfe has invested significantly in digital,” says Scott Wilson, CEO, UK and Managing Director, EMEA. “Kate’s arrival reflects our growing capabilities and ambitions in digital and social media, as well as the wider integrated and content marketing space. She is a fantastic operator and has a strong track record in guiding clients and businesses in the UK and internationally through the rapidly evolving digital commercial marketplace.”

Kate adds, “Cohn & Wolfe has a rich pedigree in insights-driven creative communications and is already receiving acclaim for its innovative, content-led digital work. I’m relishing the opportunity to build on this strong platform for growth, leveraging my own digital expertise and strategic approach to social media, content marketing and online relationship management.”

Meltwater Dubai opens agency department

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Global media monitoring platform Meltwater has opened an agency department for the MENA region. Based in Dubai, the new department will deal directly with media agencies to provide local and customised support as well as technology solutions. Meltwater will provide a dedicated account manager to agencies to act as an extension of its team, in order to consult on ways to improve client accounts. The department will be headed up by Director of Agency Partnerships, Mohamed El Wardani, and current Meltwater clients include Leo Burnett, Memac Ogilvy and TBWA\RAAD.

Dentsu Aegis Network partners with The Hub

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Global communications network Dentsu Aegis will partner with The Hub Advertising & Marketing in Jordan. With offices based in Amman, The Hub will take full responsibility for the media planning and buying requirements of Carat and other Dentsu Aegis Network clients in the country such as Microsoft, adidas, MasterCard and Reebok on a local level, with the merged businesses jointly managing any new business opportunities.

“The opportunities in this market are endless and this partnership will form the foundation for future expansion plans in the Levant,” says Karan Hoyek, General Manager, Carat Levant. “With a shared vision and working synergies, we expect this to be the beginning of a mutually beneficial relationship for both agencies and our clients.”

Dr. Ruba Batayneh, CEO, The Hub Advertising & Marketing, adds “This partnership paves the way for us to provide our local and regional expertise while also learning and developing with a global network. The partnership will provide equal opportunity for both parties and create a momentum for future opportunities. We are proud to be the first local agency to take this courageous step.”

Absolute Communications and 3A Worldwide partner

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UAE and India-based corporate communications firm Absolute Communications has forged a strategic partnership with 3A Worldwide, an international communications consultancy, in a bid to widen its international network, strengthen its business platform and grow in its ability to serve more clients on the global sphere.

“As a fast-growing agency, Absolute Communications has been on a lookout for a network which can add value to what we do, believe in and in return, enable the network members to be able to reach out to their clients with confidence when it comes to their executions in the Middle East and India,” says Victor King, CEO, Absolute Communications. “This partnership will enable both 3A Worldwide and Absolute Communications to showcase ourselves as an agency with a global reach and local expertise.”

Miguel Ángel Rodriguez Caveda, COO and President of Europe, Middle East and India, 3A Worldwide, adds “This association is another step towards the consolidation of the multinational internationally, something very positive not only for us, but for all our customers who will be able to reach new markets through this partnership.”