Global communications network Dentsu Aegis will partner with The Hub Advertising & Marketing in Jordan. With offices based in Amman, The Hub will take full responsibility for the media planning and buying requirements of Carat and other Dentsu Aegis Network clients in the country such as Microsoft, adidas, MasterCard and Reebok on a local level, with the merged businesses jointly managing any new business opportunities.
“The opportunities in this market are endless and this partnership will form the foundation for future expansion plans in the Levant,” says Karan Hoyek, General Manager, Carat Levant. “With a shared vision and working synergies, we expect this to be the beginning of a mutually beneficial relationship for both agencies and our clients.”
Dr. Ruba Batayneh, CEO, The Hub Advertising & Marketing, adds “This partnership paves the way for us to provide our local and regional expertise while also learning and developing with a global network. The partnership will provide equal opportunity for both parties and create a momentum for future opportunities. We are proud to be the first local agency to take this courageous step.”