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Posterscope to collaborate with OAG

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Out-of-home communications agency network Posterscope – part of Dentsu Aegis Network – will collaborate with OAG, specialists in global airport and airline data and analysis. This collaboration, based on and supported by data from OAG, will give Posterscope and its clients access to a wealth of travel data with the aim to help better plan airport campaigns and more efficiently target passengers in the airport environment.

“We are very excited to add this new data tool to our product portfolio,” says Abdallah Saab, General Manager, Posterscope MENA. “As the region’s first and only airport specialist, we will now have access to a huge wealth of data that will help us to continue delivering intelligent communications solutions to advertisers wishing to use out-of-home media in airports. Our analysis of this data will enable better planning of airport campaigns as well as live, accurate reporting.”

Mary Katranzou to collaborate with Stylist Arabia

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Fashion designer Mary Katrantzou has teamed up with Stylist Arabia magazine to guest edit a September issue of the weekly title. Enlisting the help of many of her friends, including make-up artists, models and philanthropists, Mary will be in charge of the issue, giving readers an exclusive sneak peak at her upcoming Spring/Summer 2016 collection. She will also be providing readers with her pick of products on the Style List and discussing the role of strong women in the fashion industry today, Mary will be joined on the cover by her long-term muse and supermodel, Yasmin Le Bon. The issue is scheduled for release on September 15, 2015.

“I am thrilled to be the Guest Editor of this issue of Stylist,” says Mary. “It has been an amazing experience to put my spin on a medium that I have never worked in before, and to challenge myself. Stylist presents such an important voice for modern women, so I wanted my issue to embrace this and celebrate women who have inspired me throughout my career.”

Devinder Bains, Editor-in-Chief, Stylist Arabia, adds “Everyone in the office loves Mary’s creations, so to have her on board for this project has been amazing.”

Dentsu Aegis Kuwait partners with Views

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Dentsu Aegis Network in Kuwait has partnered with Views Communications. With offices based in Kuwait City, Views Communications will be responsible for the media planning and buying requirements of Carat and other Dentsu Aegis Network clients in the country. Views Communications is a full service agency that spans media planning and buying, creative, PR and activation, and was founded in 2010. The new partnership will see the team, lead by Karim Bitar, CEO of Views Communications, working on existing clients, Carat regional clients including GM, Total, BA and Pringles, as well as new prospects.

“This partnership is another important step in continuing our expansion in the Middle East and with Karim’s extensive experience and understanding of the media landscape in the market, we’re confident that we’ll see significant growth in Kuwait,” says Michael Nederlof, CEO Dentsu Aegis Network MENA.

Karim adds “This really is an exciting time for our team and it is a sign that a global player in the media space sees Kuwait as a market worthy of a significant presence and this kind of investment. We are looking forward to working with clients across the Middle East and beyond.”

Meltwater and Sprout Social partner

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Global media intelligence solution Meltwater has partnered with Sprout Social, specialists in social media management and engagement. The new partnership will enable businesses to engage with their audience based on insights extracted from news and social media. Meltwater, a comprehensive media intelligence platform will power Sprout Social’s social engagement platform to help find the right message to reach the right people at the right time. Sprout Social offers engagement tools to help users discover, respond to and interact across Twitter, LinkedIn, Facebook, Google+ and Instagram from one interface.

“Meltwater’s core expertise is to extract insights, and we made a strategic decision to partner with a top player for social engagement,” says Jorn Lyseggen, CEO and Founder, Meltwater. “We researched more than 100 companies and chose Sprout Social because it has one of the strongest social engagement products in the market with unrivaled user friendliness.”

“Engagement through social channels is increasingly critical for brand success,” says Justyn Howard, CEO of Sprout Social. “Our partnership with Meltwater brings world-class capabilities together to create remarkable customer experiences and further promote meaningful engagement.”

 

twofour54 and ADMM to partner

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twofour54 and Abu Dhabi Motorsports Management (ADMM) have signed a memorandum of understanding (MoU) aimed at aiding the promotion of motorsports in Abu Dhabi to a worldwide audience. This MoU lays the ground for twofour54 to potentially provide ADMM with a range of services including production, post-production and training services, as well as travel, visa facilitation and government services. twofour54 will also be in a postion to provide strategic media consultancy and facilitation services to ADMM upon project requests.

“It is an honour to collaborate with ADMM in joint projects that will contribute towards driving the investment, growth and development of Abu Dhabi’s tourism and media sectors which form part of Abu Dhabi’s Vision diversification strategy,” says Noura Al Kaabi, Chief Executive Officer, twofour54.

Al Tareq Al Ameri, CEO, Abu Dhabi Motorsports Management, adds “We are pleased to formally recognise this partnership between twofour54 and ADMM. We believe it’s important that Abu Dhabi stakeholders work together and we look forward to working with twofour54 to identify and develop mutually beneficial and exciting business opportunities.”

Alamy partners with arabianEye

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Dubai-based creative resource arabianEye had secured a new partnership with Alamy to represent their image and footage library in the MENA region. The new partnership will give arabianEye clients access to more than 60 million new images, arabianEye will also be adding Alamy’s MENA-relevant content to their website.

“As the leading image and footage library in the Middle East, arabianEye has a track record in providing authentic content and partnering with the best companies in the industry,” says Greg Aslangul, General Manager, arabianEye. “Alamy is an important addition to a group of strategic international partners.”

Rachel Wakefield, Head of Sales, Alamy, adds “This is a very exciting partnership. We’ve long known that the huge variety of high quality photos, vectors and video clips in our collection would suit the Middle East market, but it was important to find the right partner and arabianEye came highly recommended to us. We’re looking forward to a long and successful collaboration.”

Mediaquest partners with emblem

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Mediaquest has signed an agreement with emblem to use the creative PR and production agency’s ‘Cinemative PR’ service to enhance digital video coverage of its editorial division and range of media-related events, including: Arab Luxury World, the Effies and Top CEO. Cinematic PR is characterised by PR content being incorporated in strategically designed short-videos, which are then shared on digital media and other online platforms within four hours of production.

“Mediaquest is known across the region for its leading journalism and industry events that attract interest and audiences from around the world,” says Alexandre Hawri, Co-CEO, Mediaquest. “emblem has an impressive track record producing HD quality news videos and highlighting events through its Cinematic PR offering, and we are delighted to be partnering with them to capture moments and enhance our news.

Zelda Hyman, Founder and Managing Director, emblem, adds “We launched the Cinematic PR concept earlier this year and we are extremely excited that Mediaquest has taken it in their stride to be an early adopter of our on demand video service.”

Liam Williams appointed CXO Board Member

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Liam Williams, CEO and Publisher of Flip Flop Media Group, has been appointed Board Member of the Dubai-based CXO Alliance. The CXO Alliance is a non-profit organisation that provides a platform for top management and corporate executives in the region to network and exchange ideas at seminars and events outside of formal boardrooms and business meetings. The alliance also provides online tools and industry knowledge through its various distribution channels and media partners.

In his role as Board Member, Liam will be responsible for strategic partnership deals to help unite the media industry. This will provide Flip Flop Media with an opportunity to showcase its publishing and organisational talents before the top management of global companies.

“The CXO Alliance has the potential to positively influence thought leadership and foster greater co-operation between regional and international industry players,” says Liam.

Dentsu Aegis Network partners with The Hub

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Global communications network Dentsu Aegis will partner with The Hub Advertising & Marketing in Jordan. With offices based in Amman, The Hub will take full responsibility for the media planning and buying requirements of Carat and other Dentsu Aegis Network clients in the country such as Microsoft, adidas, MasterCard and Reebok on a local level, with the merged businesses jointly managing any new business opportunities.

“The opportunities in this market are endless and this partnership will form the foundation for future expansion plans in the Levant,” says Karan Hoyek, General Manager, Carat Levant. “With a shared vision and working synergies, we expect this to be the beginning of a mutually beneficial relationship for both agencies and our clients.”

Dr. Ruba Batayneh, CEO, The Hub Advertising & Marketing, adds “This partnership paves the way for us to provide our local and regional expertise while also learning and developing with a global network. The partnership will provide equal opportunity for both parties and create a momentum for future opportunities. We are proud to be the first local agency to take this courageous step.”

Absolute Communications and 3A Worldwide partner

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UAE and India-based corporate communications firm Absolute Communications has forged a strategic partnership with 3A Worldwide, an international communications consultancy, in a bid to widen its international network, strengthen its business platform and grow in its ability to serve more clients on the global sphere.

“As a fast-growing agency, Absolute Communications has been on a lookout for a network which can add value to what we do, believe in and in return, enable the network members to be able to reach out to their clients with confidence when it comes to their executions in the Middle East and India,” says Victor King, CEO, Absolute Communications. “This partnership will enable both 3A Worldwide and Absolute Communications to showcase ourselves as an agency with a global reach and local expertise.”

Miguel Ángel Rodriguez Caveda, COO and President of Europe, Middle East and India, 3A Worldwide, adds “This association is another step towards the consolidation of the multinational internationally, something very positive not only for us, but for all our customers who will be able to reach new markets through this partnership.”