Mediaquest has signed an agreement with emblem to use the creative PR and production agency’s ‘Cinemative PR’ service to enhance digital video coverage of its editorial division and range of media-related events, including: Arab Luxury World, the Effies and Top CEO. Cinematic PR is characterised by PR content being incorporated in strategically designed short-videos, which are then shared on digital media and other online platforms within four hours of production.
“Mediaquest is known across the region for its leading journalism and industry events that attract interest and audiences from around the world,” says Alexandre Hawri, Co-CEO, Mediaquest. “emblem has an impressive track record producing HD quality news videos and highlighting events through its Cinematic PR offering, and we are delighted to be partnering with them to capture moments and enhance our news.
Zelda Hyman, Founder and Managing Director, emblem, adds “We launched the Cinematic PR concept earlier this year and we are extremely excited that Mediaquest has taken it in their stride to be an early adopter of our on demand video service.”