Out-of-home communications agency network Posterscope – part of Dentsu Aegis Network – will collaborate with OAG, specialists in global airport and airline data and analysis. This collaboration, based on and supported by data from OAG, will give Posterscope and its clients access to a wealth of travel data with the aim to help better plan airport campaigns and more efficiently target passengers in the airport environment.
“We are very excited to add this new data tool to our product portfolio,” says Abdallah Saab, General Manager, Posterscope MENA. “As the region’s first and only airport specialist, we will now have access to a huge wealth of data that will help us to continue delivering intelligent communications solutions to advertisers wishing to use out-of-home media in airports. Our analysis of this data will enable better planning of airport campaigns as well as live, accurate reporting.”