Middle East – Page 71 – The Media Network

Edelman makes key appointment

January 25, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Edelman UAE has appointed Robin Gordon-Farleigh to the role of Regional Director for Government Strategies for the Middle East. With over 23 years of experience, Robin previously worked with the UK Department of Health as the Head of Media Planning and Strategy and is currently with the Prime Ministers office as the Senior Communications Strategist. He will take on his new role in Dubai in March, where he will offer his advice on the Middle East operations in the private and public sectors as well as work across government clients and executing strategies to position Edelman internationally.

“I am really pleased to be joining the Edelman Middle East team at such an exciting time,” says Robin. “They are doing such amazing work there in the space of government communications and I look forward to helping them to build out the business. It has been a great six years at No10 which throughout I have felt truly honoured and humbled to work there at the top of Government and in some small way contributed to deliver its agenda.”

House of Comms appoints new Account Executive

January 24, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based integrated communications agency, House of Comms has appointed Olivia Lee Ray to the role of Account Executive. A graduate from University of Leeds with a degree in Communications Studies, Olivia has previous PR experience in the F&B, lifestyle and the travel industry. In her new role, she will work on House of Comms’ client accounts as well as assist with social media campaigns across all platforms.

“I’m seriously happy to be joining House of Comms at such an exciting time for the agency,” says Olivia. “The whole team are so inspiring and they boast of a very impressive client portfolio. I can’t wait to see what 2017 holds and I’m so pleased to have the opportunity to be a part of it.”

Naomi Chadderton joins Dubai agency

January 24, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based PR agency, MCS Action, part of Action Global Communications has appointed Naomi Chadderton to the role of Editorial Manager. With eight years of editorial experience, Naomi most recently worked on Ahlan! magazine as Fashion and Beauty Editor and has extensive experience in the region, having also worked as Editor for The Dubai Mall Magazine, Fashion Editor for Conceirge magazine and Junior Fashion & Beauty Editor at Grazia Middle East. In her new role, she will work across content creation for the agency’s consumer and lifestyle clients.

“Having worked in journalism for the last eight years, I’m very much looking forward to expanding my horizons by joining Action Global,” says Naomi. “The team has always been such a pleasure to work with from a PR perspective and the company is also currently thriving in terms of client wins and company growth, so I’m excited to see what the year ahead has in store.”

STARZ Play signs multi-year TV content deal

January 24, 2017/in Featured, Regional News /by Suad Ashimi

Dubai-based subscription video on demand (SVOD) service, STARZ Play has signed a multi-year agreement with Warner Bros International Television Distribution. The agreement will see Warner Bros International Television Distribution provide more premium content from Hollywood studios and give STARZ Play’s subscribers access to exclusive series and programs.

“This is a landmark deal, which adds some of the most demanded and searched for titles to our library,” says Khaled Benchouche, Senior Vice President, Programming and Acquisition, STARZ Play. “We have been successful in attracting top studios to our platform and we are delighted to work with Warner Bros International Television Distribution, which is one of the reputable names in the industry.”

New Account Manager at Impact Porter Novelli

January 23, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based PR agency, Impact Porter Novelli has appointed Laura Vessier to the role of Account Manager. With over six years of experience, Laura previously worked with Porter Novelli Paris as Junior PR Consultant and most recently in Dubai with Top Chef Cooking Studio as Business Development Coordinator. In her new role, she will oversee and manage Robinsons and P&G beauty brands including Gillette, Gillette Venus and Braun.

“I am so excited to join Impact Porter Novelli,” says Laura. “I’m going back to the basics with this amazing agency and having worked on P&G in Paris I am looking forward to comparing the two different markets, Europe with the GCC. I am sure I will learn a lot more from this new role.”

The Qode to handle wellness account

January 23, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based luxury communications agency, The Qode has been appointed to handle all PR activities for Embody Fitness. Founded in London, Embody Fitness is a personal training concept that offers several health benefits including meal planning and Olympic standard training facilities. The Qode will be responsible for all traditional and digital PR operations through active social media influencer engagement, creative collaborations and events to build the profile of Embody Fitness and create awareness of the brand across the UAE.

“We are thrilled to be working with the award winning Embody Fitness team,” says Ayman Fakoussa, Managing Partner, The Qode. “Embody Fitness is an exclusive concept which has a proven track record of transforming clients to reach their ultimate fitness goals through a 360-degree approach. Our team is currently working on some high-profile transformations so watch out for this space!”

TCApr signs Swiss hospitality client

January 23, 2017/in Account win, Featured /by Shelly Mistry

UAE-based communications agency, TCApr has secured the account to handle public and media relations across the region for Beau-Rivage Genève. Located along the shore of Lake Geneva, the luxury hotel was founded in 1865 by Jean-Jacques Mayer and has remained in the hands of the same family for over five generations.

“We’re delighted to welcome the Beau Rivage Genève to our portfolio,” says Hanah Sherif, Head of Operations of PR, TCApr. “It fits perfectly with our vision for promoting luxury properties and destinations to travellers in the GCC.”

Franck Albespy, Director of Sales for the Middle-East, Asia & Africa, Beau-Rivage adds. “Having been a privately owned house for five generations, bespoke luxury is not just our speciality, it is our core foundation – and one that we feel that the wordly travellers of the GCC will appreciate. Gulf tourism is one of the most important segments in the market and we look forward to giving guests from this region an execeptional Swiss-hospitality experience that will resonate for a lifetime.”

Yardstick secures hospitality account

January 22, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based integrated consultancy, Yardstick Marketing Management has secured the account to handle all PR operations for the launch of Royal Continental Hotel in the Middle East. Located in Deira, Royal Continental Hotel is a luxury hotel with a combination of traditional Arabic design and urban elements of modern architecture for a four-star experience. Yardstick Marketing Management will be responsible for all PR activities through strategically generating media interest and creating social media campaigns to create awareness of the launch of Royal Continental Hotel in the Middle East.

“We are extremely pleased to be supporting Royal Continental Hotel with the launch of its first four-star hotel in the Middle East region,” says Anishkaa Gehani, Managing Director, Yardstick Marketing Management. “In the year 2017, the country is looking at welcoming both business travelers, as well as tourists as it accelerates towards Expo 2020. We are hopeful for a positive response towards the opening of the hotel and thereafter we wish them all the best with their upcoming expansion plans.”

MSLGROUP secures electronics company account

January 22, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based communications and engagement company, MSLGROUP Middle East, part of Publicis Groupe, has won the account to handle all PR operations for Samsung Gulf Electronics. Founded in 1938, Samsung is a high-technology electronics manufacturing and digital media company with an aim to shape the future with transformative ideas and technologies. MSLGROUP will be responsible for all traditional and digital PR activities for Samsung Gulf Electronics including, media outreach and technology influencer relations to raise awareness of the brand’s presence across the region.

“We are thrilled to join forces with Samsung Electronics for its Gulf account,” says Ajit Ramaswami, Regional Managing Director, MSLGROUP Middle East. “We look forward to expanding the relationship with Samsung Electronics. We view the technology giant as a real partner, one with whom we share an aligned vision in terms of innovation and anticipating the needs of the market beyond tomorrow.”

Q Communications secures beauty account

January 19, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based communications agency, Q Communications has won the account to handle all PR activities for Browz. Founded by Michele Barclay, Browz is a brow bar that uses brow technology to offer a range of brow treatments such as feathered micro blading and high definition brows to its customers. Q Communications will be responsible for all PR and media operations through partnerships and social media campaigns to raise awareness of the brand across the Middle East.

“We are excited to add Browz to our expanding beauty portfolio by representing them in the region,” says Elsa Roodt, Managing Partner, Q Communications. “Not only is the salon sleek and beautifully finished, but the Browz team of experts are dedicated to achieving the perfect look for their guests. We look forward to working with such a team of professionals.”

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