TCApr signs Swiss hospitality client

UAE-based communications agency, TCApr has secured the account to handle public and media relations across the region for Beau-Rivage Genève. Located along the shore of Lake Geneva, the luxury hotel was founded in 1865 by Jean-Jacques Mayer and has remained in the hands of the same family for over five generations.

“We’re delighted to welcome the Beau Rivage Genève to our portfolio,” says Hanah Sherif, Head of Operations of PR, TCApr. “It fits perfectly with our vision for promoting luxury properties and destinations to travellers in the GCC.”

Franck Albespy, Director of Sales for the Middle-East, Asia & Africa, Beau-Rivage adds. “Having been a privately owned house for five generations, bespoke luxury is not just our speciality, it is our core foundation – and one that we feel that the wordly travellers of the GCC will appreciate. Gulf tourism is one of the most important segments in the market and we look forward to giving guests from this region an execeptional Swiss-hospitality experience that will resonate for a lifetime.”