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Tonic International appoints new Managing Director

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Dubai-based independent creative agency, Tonic International has promoted Jacqui Hewett to the role of Managing Director. Having joined Tonic International in 2015 as General Manager – Media, Jacqui worked on transforming the agency’s media division into a fully-fledged digital operation. In her new role, she will oversee Tonic International’s group of companies across all departments, including branding, communications, digital and media, ensuring everyone works in an integrated way as one team. She will also manage the agency’s new focus and strategy to further build digital capabilities that will deliver a fully immersive experience for the clients and consumers.

“We have transformed our digital performance business over the last few years and our clients perceive us as true pioneers in this space,” says Jacqui Hewett, Managing Director, Tonic International. “Our fully integrated, end-to-end offering gives us the ability to guide our partners through the ever-evolving marketing environment, by ensuring that our team of experts across branding, advertising, digital and media are trained to focus on their business results.”

Rachel Lewis gets promoted at markettiers

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Broadcast and specialist agency, markettiers has promoted Rachel Lewis to the role of Account Manager. Having joined markettiers in 2017, Rachel most recently held the role of Senior Account Executive, where she supported the team with creative consultancy and worked with both PR agencies and clients across key projects such as the Guinness World Record breaking live stream for Al Marjan Island over New Year’s Eve. In her new role, she will be responsible for delivering quality video content and harnessing both agency and direct client relationships to deliver outstanding broadcast campaigns with content at their heart. She will also produce live streams, video news content, directing as well as managing film shoots and creating video content that mobilises audience behaviour and delivers a tangible ROI for clients.

“With a background in video production and PR, markettiers was a perfect fit for me right from the start,” says Rachel. “I’ve been lucky enough to work with some fantastic brands on some ambitious, innovative projects that have video content at the heart, from creating video news content to delivering outstanding international and regional coverage, to engaging with new audiences through video content on social channels. I truly believe that the media landscape is changing and I’m proud to be part of a forward thinking agency that specialises in the power of broadcast.”