Middle East – Page 23 – The Media Network

ALISA PR to handle fashion event

April 24, 2018/in Account win /by Suad Ashimi

Dubai-based independent communications agency, ALISA PR has been appointed to handle the PR announcement of the 6th edition of Arab Fashion Week. Set to take place from May 9-12, 2018, Arab Fashion Week is a fashion extravaganza providing visitors with designs representing 22 Arab countries. ALISA PR will manage the media ceremony announcing the 6th edition of Arab Fashion Week and its new offices.

“We are absolutely thrilled to partner with the Arab Fashion Council and promote its 6^th edition of the Arab Fashion Week PR announcement and new offices,” says Alisa D’Souza, Founder. “We look forward to making this media ceremony a success.”

Fisch Asset Management reappoints Instinctif

April 24, 2018/in Account win /by Suad Ashimi

International business communications consultancy, Instinctif Partners Middle East has been reappointed to represent Fisch Asset Management in the Middle East. Fisch Asset Management is a global company specialising in credit analysis and convertible bonds. Instinctif will continue to cover media relations, content development and support events and platform participation.

“Fisch Asset Management remains a highly valued client for Instinctif Partners Middle East,” says Samantha Bartel, Managing Partner, Instinctif Partners Middle East. “Our enduring relationship is testament to the success of our communications programme, coupled with the exceptionally high-quality content and thought leadership that the Fisch team are able to produce.”

PHD MENA expands into Egypt

April 22, 2018/in Featured, New Launch /by Suad Ashimi

Dubai-based media and communications agency, PHD MENA has launched its Cairo office as part of its expansion plan across the Middle East. Egypt being its fifth location in the Middle East, the new office aims to offer strategic, digital and creative expertise and build on business partnerships with regional and international clients. The launch will see the appointment of Nour Eldin Saleh to handle operations in the Cairo office as General Manager bringing with him experience working with companies such as Starcom and Mindshare.

“PHD’s expansion into Egypt, our largest market in the Middle East to date, is a clear indication of how the region is transforming,” says Elda Choucair, CEO, PHD MENA. “While it has a rich heritage and thriving traditions, the country is rapidly progressing in terms of digital sophistication, both from a consumer and corporate standpoint. The time is right for PHD to capitalise on this shift and introduce ground-breaking approaches in media and communications. I am certain that, with Nour Eldin Saleh at the helm, we will provide new levels of media and business excellence to our clients.”

FP7/DXB wins Dubai Properties

April 22, 2018/in Account win, Featured /by Suad Ashimi

Full-service advertising agency, FP7/DXB has been appointed to represent property development management company, Dubai Properties in the UAE. FP7/DXB will handle the social media business and produce multi-faceted creative campaigns for Dubai Properties in the UAE.

“We are absolutely delighted to be working with Dubai Properties, they are an impressive local brand with big ambitions,” says Jon Marchant, Managing Director, FP7/DXB. “It’s very clear from our early collaborations that the client team shares our aspirations to do original and disruptive work that is commercially effective.”

RBBi wins Seamless Award

April 22, 2018/in Award win, Featured /by Suad Ashimi

Digital marketing agency, Red Blue Blur Ideas was recognised at the Seamless Awards that took place on April 15, 2018 at JW Marriott Marquis, Dubai. The agency secured the award for Best Use of Big Data after completion of their work for Al-Futtaim Automotive, which showed off their talents as a data-driven consultancy.

“To receive industry recognition in a category representing the future of our industry is an achievement we are immensely proud of,” says Byron Gavin, Head of Data & Analytics, RBBi. “With vetted panellists, tough criteria, and a shortlist of five strong nominees, we are honoured to be recognised for the work completed with Al-Futtaim Automotive, and for the opportunity to flex our digital analytics solution to deliver an award-winning campaign.”

TishTash to handle product distribution company

April 18, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based marketing and PR agency, TishTash has been appointed to represent Multiplex International in the region. Multiplex International is an FMCG and cosmetic product distribution company that caters to all hypermarkets and department stores. TishTash will be responsible for ongoing PR strategy, events and influencer engagement for its portfolio of brands that include Hask, Palladio and Corine de Farme.

“Whilst you may not be familiar with the Multiplex name, you most certainly will be familiar with their vast portfolio of brands seen across department stores, supermarkets and pharmacies in the GCC,” says Natasha Hatherall-Shawe, Founder and Managing Director, TishTash. “With over 25 years in the market, they have an enviable reputation, as well as a fabulous selection of brands which we’re excited to generate more buzz and excitement about.”

Brazen PR wins luxury shopping mall

April 18, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based PR agency, Brazen PR has been appointed to represent The Galleria. Located on Al Maryah Island, The Galleria is a shopping and dining destination that is known as the culinary hub of Abu Dhabi, featuring restaurants such as Roberto’s, La Petite Maison and Zuma. Brazen will handle all PR and social media services while also promoting The Galleria’s renowned events.

“The Galleria on Al Maryah Island holds an incredible reputation for offering the capital an array of global luxury brands and restaurants all under one roof,” says Louise Jacobson, Managing Partner, Brazen PR. “We are working with the fantastic in-house team to execute an exciting pipeline of activities, which we can’t wait to reveal. We look forward to the year ahead and to achieving ground-breaking campaigns and results.”

Mariam Al Rousan joins Socialize

April 18, 2018/in Featured, Movers & Shakers /by Suad Ashimi

Socialize has appointed Mariam Al Rousan to the role of Account Director. With more than eight years of experience in marketing in North America, Mariam most recently worked with Alsayegh Media. In her new role, Mariam will be focused on driving the charge for new business opportunities and handling accounts for the agency.

“I’m so happy to have joined Socialize, a pioneer in its field,” says Mariam. “I can’t wait to sink my teeth into the amazing list of clients that make up the Socialize portfolio. I’m looking forward to lots of agency wins and creating some brilliant campaigns.”

Quill Communications makes new promotion

April 14, 2018/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based marketing agency, Quill Communications has promoted Rabih Saab to the role of Head of PR. With a wealth of experience in the PR industry, Rabih most recently held the role of PR Account Manager at Quill Communications, where he lead PR strategies, identified new business opportunities and generated business development leads for the agency. In his new role, he will set objectives and monitor the PR team while influencing media coverage and cultivating relationships with media professionals.

“I feel very blessed and grateful to be leading an amazing team,” says Rabih. “For me, I believe success comes from a team, not from one person. I wish that my journey will generate more success and achievement to the company and to my career experience.”

ALISA PR to handle Ramadan campaign

April 14, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based independent communications agency, ALISA PR has been appointed by Ajman Government Human Appeal International as its PR partner for their Ramadan campaign in the UAE. The Ramadan campaign known as Make Them Happy aims to generate and allocate funds for four main areas that include fast breaking (Iftar), Eid dressing, food donation and alms to meet the needs of the less fortunate in the region. The Human Appeal International has also developed a mobile app and website to allow people to make donations for each campaign. ALISA PR will promote the campaign and handle all PR activities across the region.

“We are honoured to join hands with Human Appeal International to promote its “Make Them Happy” Ramadan campaign, smart services and new identity,” says Alisa D’Souza, Founder and PR Consultant. “We look forward to us all making the world a better place.”

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