Dubai-based media and communications agency, PHD MENA has launched its Cairo office as part of its expansion plan across the Middle East. Egypt being its fifth location in the Middle East, the new office aims to offer strategic, digital and creative expertise and build on business partnerships with regional and international clients. The launch will see the appointment of Nour Eldin Saleh to handle operations in the Cairo office as General Manager bringing with him experience working with companies such as Starcom and Mindshare.
“PHD’s expansion into Egypt, our largest market in the Middle East to date, is a clear indication of how the region is transforming,” says Elda Choucair, CEO, PHD MENA. “While it has a rich heritage and thriving traditions, the country is rapidly progressing in terms of digital sophistication, both from a consumer and corporate standpoint. The time is right for PHD to capitalise on this shift and introduce ground-breaking approaches in media and communications. I am certain that, with Nour Eldin Saleh at the helm, we will provide new levels of media and business excellence to our clients.”