Dubai-based independent communications agency, ALISA PR has been appointed by Ajman Government Human Appeal International as its PR partner for their Ramadan campaign in the UAE. The Ramadan campaign known as Make Them Happy aims to generate and allocate funds for four main areas that include fast breaking (Iftar), Eid dressing, food donation and alms to meet the needs of the less fortunate in the region. The Human Appeal International has also developed a mobile app and website to allow people to make donations for each campaign. ALISA PR will promote the campaign and handle all PR activities across the region.
“We are honoured to join hands with Human Appeal International to promote its “Make Them Happy” Ramadan campaign, smart services and new identity,” says Alisa D’Souza, Founder and PR Consultant. “We look forward to us all making the world a better place.”