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Dubai Lynx names 2016 jury

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 The Dubai Lynx International Festival of Creativity has named the 56 international jurors set to judge entries from across the Middle East and North Africa region at the 10th Dubai Lynx. The panel includes; Daniel Andrade, Group Creative Director, EMEA, The Zoo, Google, EMEA; Russel Place, Managing Director, UM, UK and Nick Emery, Global CEO, Mindshare, Global and will convene to appraise over 2,000 entries and determine winners of the coveted Lynx trophies, which will be presented at an awards ceremony on March 9, 2016.

More information and the full list of jurors can be found at www.dubailynx.com

Cannes Lions makes changes to 2016 awards

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The Cannes Lions International Festival of Creativity has announced changes to the 2016 awards which will see the Press Lions become the Print and Publishing Lions and Digital Craft split from the Cyber and Mobile Lions. The Digital Craft Lions will celebrate the creative skills and digital craftsmanship behind content including the quality of design, the technical execution and the overall experience across all digital platforms and devices.

“The Press Lions is an award that’s been with us since 1992,” says Simon Cook, Director of Awards, Lions Festivals. “By renaming it the Print & Publishing Lions, we are evolving the category, just as the print and publishing world itself is evolving, to recognise other forms of publishing, along with best uses of press and interactive press.”

Terry Savage, Chairman, Lions Festivals, adds “The Cyber and Mobile Lions juries have told us that with more and more UX and Craft focused entries, it is necessary to have experts in this field sitting on the jury. We’ve chosen to split it out so that this specialist area can have its own dedicated jury, which will also make the hugely labour intensive Cyber Lions judging much more manageable going forward.”

FIPP MENA announces guest speaker

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Samir Husni has been announced as a guest speaker at FIPP Middle East & Africa (MENA), presenting a masterclass entitled ‘How to make print work in a digital age’. Samir is the Founder and Director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media, he is often known as ‘Mr Magazine’ – a title for which he owns the trademark. In his masterclass, he will share his thoughts on how to secure a print future in the digital age.
FIPP MENA will be taking place from February 10 – 11, 2016, at the Habtoor Grand Beach Resort in Dubai and registration is now open. The event’s programme brings together international, regional and local speakers from inside the magazine media and related industries, who will provide delegates with a view on key developments and trends globally and in the MENA region specifically.

1971 and –ING to host Contemporary Heritage

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1971 Design Space and -ING creative community have teamed up to host a one day event under the title Contemporary Heritage on January 23, 2016 at the 1971 Design Space, The Flag Island, Sharjah. International and local creative leaders will gather to discuss what heritage is and what their views are on implementing it within their work through a program of talks, workshops and a creative panel. Speakers confirmed for the event include Australian Artist and Designer Gemma O’Brian who specialises in lettering, illustration and typography and Verena Michelitsch, an Austrian Graphic Designer and Illustrator.

 

Mindshare to hold Content Decoded Conference

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Mindshare, part of global media agency network WPP, is set to hold a media conference under the theme of Content Decoded on January 19, 2016. The conference will be held in The Annex, Burj Khalifa Dubai, and will offer a lineup of experts from a range of different industries, who will teach participants how to utilise data for more creative content, as well as how to deliver content at a scale, amongst other topics.

“At our core, Mindshare’s first priority is to maximise the return on investment for our business partners,” says Samir Ayoub, CEO, Mindshare MENA. “The way content is initiated, developed and used has changed over time. This event will help professionals from any industry use the tools and insights that our panel has created from years of experience. Using their techniques, our attendees will be wowed by measurable impact of adaptive, data-powered content developed for their business.”

Dubai Lynx launches 2016 content programme

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The Dubai Lynx International Festival of Creativity has launched its 2016 content programme, aimed at bringing leading international experts together to discuss the future of creativity. The Inspiration Stage at the event will see global industry representatives share their expertise and discuss ideas, shifting the creating landscape. Kicking off this programme will be James Temple and Rick Williams of R/G London, who will discuss how they unlock breakthrough-innovation for clients in an ever-connected world. James Murphy, Co-Founder of adam&eveDDB, will also be discussing the secret to producing creatively impactful and internally moving campaigns. Other speakers will include Lars Bastholm, Global Chief Creative Officer, The ZOO – Google’s global creative think tank for brands and agencies – Mark Read, Global CEO, Wunderman and Peter Kim, Chief Digital Officer, Cheil Worldwide.

With four stages at Dubai Lynx this year, other focus areas include Data x Innovation x Tech, powered by Dentsu Aegis; the Regional Stage and Focus on Africa, which will allow for a complete discourse on the creative communications industry both globally and locally.

“Having renowned international talent joining us to speak at Dubai Lynx shows that MENA is now a major player within the global industry,” says Emma Farmer, Festival Director, Dubai Lynx.

PHD UAE to hold BrainScape conference

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PHD UAE is set to hold BrainScape, its annual thought-leadership conference in the MENA region, on October 12, 2015. With a focus on the future of Artificial Intelligence (AI), the event will be held at the Armani Hotel Dubai and will host over 200 marketing professionals. It will feature a comprehensive look at the future of intelligence, as well as products that marketing professionals will be using and the advertising and data models that will support them. Key speakers include Kevin Slavin, Assistant Professor of Media Arts and Sciences at MIT Media Lab. The conference is produced with Choueiri Group’s dedicated digital media representation arm, Digital Media Services (DMS), as strategic partner.

“This is an incredibly exciting time to work in marketing, as we undergo a revolutionary transformation of what we are capable of achieving, thanks to developments in AI,” said Elda Choucair, Managing Director, PHD UAE. “This year’s BrainScape will invigorate marketers and inspire them on how to capitalise on upcoming technology and take the marketing discipline to new heights.”

4th GCC Government Social Media Summit held

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The fourth annual GCC Government Social Media Summit began today at the Sofitel Dubai Downtown. Held under the theme of “Leveraging social networks to drive government innovation and create smart cities”, the importance of social media among UAE leaders was highlighted, with the social media campaign launched by H.H. Sheikh Mohammed bin Rashid to determine the name for the Mars mission cited as an example of this.

The summit features six industry-specific workshops and hosts around 120 delegates, discussing innovations in social media techniques against the backdrop of its increasing importance in government relations. The event will also run tomorrow, Thursday, September 17, 2015.

“Social media is an effective means of communications,” says Dr. Aisha bin Bishr, Assistant Director General, The Executive Office UAE. “It allows us to target specific segments of the public, especially young audiences and share relevant news and information with them. There is a continuous increase in social media use amongst residents and visitors to the UAE and we are very proud of how the government department is taking advantage of this by utilising social media and its analytical tools to develop ways to communicate with the public.”

The MediaVantage to host Indian Media Seminar

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The MediaVantage is set to host the 2015 Indian Media Seminar, in an effort to share its intelligence on Indian media with local marketing professionals. The seminar will take place on Wednesday, September 16, 2015 at the Media One Hotel in Dubai and will run, free of charge, from 2pm until 6pm. It will bring together guest speakers from Indian media companies to share their knowledge on the country’s current media scene through a series of talks.

Speakers for the event include: Sudha Natarajan, Business Development Head, Hundustan Times Media; Manas Mohan, CEO and Publisher, ACK Media; Arghya Chakravarty, CEO, Times Out of Home; and Vishal Srivastava, Senior Vice President and Global Head, Network 18.

Meltwater to host live webinar with IKEA

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Global media monitoring and analysis platform Meltwater is set to host a free webinar with Usama Qasem, Regional Digital Marketing Manager, IKEA UAE, Egypt, Qatar and Oman, on the subject: The Three M’s of Social Media Success – Manage, Measure & Maintain. The webinar will be hosted tomorrow – Wednesday, September 2, 2015 – at 12pm UAE time and will feature tips on maintaining an effective social media strategy and maintaining a stream of successful content.

To register for the webinar, go to http://goo.gl/IrLTiV