The Dubai Lynx International Festival of Creativity has launched its 2016 content programme, aimed at bringing leading international experts together to discuss the future of creativity. The Inspiration Stage at the event will see global industry representatives share their expertise and discuss ideas, shifting the creating landscape. Kicking off this programme will be James Temple and Rick Williams of R/G London, who will discuss how they unlock breakthrough-innovation for clients in an ever-connected world. James Murphy, Co-Founder of adam&eveDDB, will also be discussing the secret to producing creatively impactful and internally moving campaigns. Other speakers will include Lars Bastholm, Global Chief Creative Officer, The ZOO – Google’s global creative think tank for brands and agencies – Mark Read, Global CEO, Wunderman and Peter Kim, Chief Digital Officer, Cheil Worldwide.
With four stages at Dubai Lynx this year, other focus areas include Data x Innovation x Tech, powered by Dentsu Aegis; the Regional Stage and Focus on Africa, which will allow for a complete discourse on the creative communications industry both globally and locally.
“Having renowned international talent joining us to speak at Dubai Lynx shows that MENA is now a major player within the global industry,” says Emma Farmer, Festival Director, Dubai Lynx.