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House of Comms appoints Senior Account Director

Integrated communications agency House of Comms has appointed Tryphena Greenwood to the role of Senior Account Director. With over nine years of experience in the MENA region as well as Europe, Tryphena most recently worked at ASDA’A Burson-Marsteller where she worked across accounts such as Dubai Parks and Resorts, Starwood Hotels and Resorts ME and The Walt Disney Company MENA. In her new role, she will work across a number of House of Comms key PR accounts, reporting directly to the agency’s managing partners.

“We’ve been searching for someone like Tryph for a while,” says Abby Wilks, Co-Founder and Managing Partner, House of Comms. “When you invest your blood, sweat and tears into building a business, every hire is crucial. In recruiting Tryph we have found ourselves with a solid, experienced and extremely dedicated leader, who will support Kaja and I as we head into the third quarter of the year with more ambitious growth plans than ever.”

House of Comms appoints Kate Mullen

House of Comms has welcomed Kate Mullen to the role of Client Services Director. With a PR career that spans over 20 years in the GCC, Kate has both agency and client-side experience with companies including ASDA’A Public Relations, Fortune Promoseven and Zabeel Investments, having worked for clients including Land Rover, BMW and Coca Cola. As Client Services Director, she will work alongside Managing Partners Kaja Weller and Abby Wilks to help expand and maintain the agency’s portfolio of brands.

“Delivering excellence is at the heart of everything we do,” says Kaja Weller, Managing Partner, House of Comms. “We continually challenge ourselves to set the bar for the industry, and consistently deliver real value for our clients. Perhaps one of our most significant appointments to date, Kate will take up the role of Client Services Director and work side-by-side Abby and I to ensure we continue to uphold our reputation in the market place and make 2016 our most successful year to date.”

Kate adds “House of Comms embodies everything that I love about communications, and my joining comes hot on the heels of the team’s numerous wins at the 2015 MEPRA awards, not to mention their significant client wins throughout last year. The energy of the team, the portfolio of clients and the opportunity to contribute to their on-going expansion plans, plus driving excellence across the board makes for exciting times. PR is in my blood and during my career I’ve been moulded by some great mentors; I hope to be able to share what I’ve learned with the team.”

MEPRA AWARDS 2015 – Winners Announced

The Middle East Public Relations Association (MEPRA) held its annual gala dinner last night in celebration of the most exciting communicators of 2015. Highlights of the evening included Memac Ogilvy Public Relations – Dubai, sweeping the floor of the Consumer Goods category for their work on “Innovation that Excites”, “Labels are for cans, Not People” and “#AmexExplorer: The Card That Takes You Places”.

Hill+Knowlton Strategies took gold in the Consumer Services category for their work on Flash Entertainment’s “YASALAM”, while in Healthcare & Services Memac Ogilvy Public Relations – Lebanon, impressed judges with its “Breast Cancer Awareness” campaign. House of Comms was awarded gold for its work on “JIM Will Fix It Nepal Relief” which fell under the Corporate Social Responsibility & Environmental PR category, and APCO Worldwide was recognised for its work for Noor Bank in the Financial PR sector.

The Dave Robinson Award for Outstanding Young Communicator of the Year (agency-side) went to Four Communications’ Mohanned Lafi with Ooredoo Kuwait’s Yasser Mohammad picking up the same for Outstanding Young Communicator of the Year (in-house). The Chairman’s Award was presented to Hill+Knowlton Strategies’ Sconaid McGeachin and Four Communications Group scooped Agency of the Year.

House of Comms Acquires RUA Digital

House of Comms has acquired international digital communications agency, RUA Digital and rebranded to House of Comms Integrated Communications. Following the rebrand, the agency will also be launching its new website – www.houseofcomms.com. Launched in 2012, House of Comms has a client portfolio that includes global, regional and local brands such as Virgin Atlantic Airlines, Grosvenor House Dubai, TDIC Abu Dhabi and BOUNCE Trampoline Park. Naomh McElhatton, former Managing Director of RUA Digital, will be joining the new House of Comms Integrated Communications team as Director of Strategy and Education, where she will lead on providing strategic guidance for clients and consultants alike while also spearheading the agency’s newly-founded Digital Training Academy.

“We established House of Comms to work with clients that we feel truly passionate about,” says Kaja Weller, Managing Partner, House of Comms. “Over the past three years we’ve been committed to delivering highly creative, innovative and strategic campaigns for clients across the Middle East. The acquisition of RUA Digital is testament to our vision for House of Comms and through this partnership we look forward to meeting the demands by brands for a truly integrated approach.”

Jamie Wilks, Managing Partner, House of Comms, adds “We’ve been planning to diversify into the digital space for quite some time as a natural step for the business, given the constant demand from our clients for support with digital content, complex social media strategies and SEO support. 2015 has been a huge year for House of Comms and we’re looking forward to the next chapter in the evolution of the agency. Watch this space.”