The Middle East Public Relations Association (MEPRA) held its annual gala dinner last night in celebration of the most exciting communicators of 2015. Highlights of the evening included Memac Ogilvy Public Relations – Dubai, sweeping the floor of the Consumer Goods category for their work on “Innovation that Excites”, “Labels are for cans, Not People” and “#AmexExplorer: The Card That Takes You Places”.
Hill+Knowlton Strategies took gold in the Consumer Services category for their work on Flash Entertainment’s “YASALAM”, while in Healthcare & Services Memac Ogilvy Public Relations – Lebanon, impressed judges with its “Breast Cancer Awareness” campaign. House of Comms was awarded gold for its work on “JIM Will Fix It Nepal Relief” which fell under the Corporate Social Responsibility & Environmental PR category, and APCO Worldwide was recognised for its work for Noor Bank in the Financial PR sector.
The Dave Robinson Award for Outstanding Young Communicator of the Year (agency-side) went to Four Communications’ Mohanned Lafi with Ooredoo Kuwait’s Yasser Mohammad picking up the same for Outstanding Young Communicator of the Year (in-house). The Chairman’s Award was presented to Hill+Knowlton Strategies’ Sconaid McGeachin and Four Communications Group scooped Agency of the Year.