GCC – Page 3 – The Media Network

TechRadar expands into the Middle East

November 7, 2017/in Featured, Regional News /by Suad Ashimi

Global technology platform, TechRadar has partnered with regional technology brand, Tbreak as a part of its expansion into the Middle East. The partnership will see both brands combine their resources to publish content to a wider audience with a name rebrand of its platform to TechRadar.com. The agreement will also see TechRadar’s existing editorial team work closely with the Tbreak team to provide their audience with a blend of globally relevant industry coverage and product reviews, alongside local news and insight specifically tailored to the region to strengthen their existing and global reach.

“We are very excited with this new partnership,” says Abbas Jaffar Ali, Director, Tbreak Media. “TechRadar is a highly-respected brand and with their expertise, we are looking to take technology journalism to a whole new level in the Middle East.”

Pinpoint Media Group makes new acquisition

November 6, 2017/in Featured, Regional News /by Suad Ashimi

Dubai-based media company, Pinpoint Media Group has acquired the complete publishing and online roster of Edgar, Altitude and Yachts magazines. The acquisition of the luxury lifestyle titles, previously owned by LuxMedia Middle East, will enable Pinpoint Media Group to reach a new group of readers and commercial entities in print, while also expanding an online presence in line with the company’s strategic goals in the region.

“The acquisition of LuxMedia Middle East’s publishing assets allows us to offer our clients a broader portfolio suited to a wider range of brands under their control,” says Darren Hodgkin, Chief Executive Officer, Pinpoint Media Group. “Edgar, Altitudes and Yachts have built solid reputations in both the GCC and globally, and each will complement our existing roster in their own right. I look forward to developing the titles further, expanding the successful events program and growing the digital presence of each masthead in line with the overall vision of our modern day global publishing house.”

In2 Consulting to handle F&B conference

October 12, 2017/in Account win /by Suad Ashimi

Dubai-based strategic corporate communications consultancy, In2 Consulting has been re-appointed by Bench Events to handle all PR and communications for the Global Restaurant Investment Forum (GRIF) 2018. The Forum will be held from March 12-14, 2018, at the Palazzo Versace, Dubai and aims to bring investors and restaurant leaders together, sharing practices and discovering hot concepts from around the world. In2 Consulting will focus on strengthening GRIF’s position as the facilitator of investment decision-making within the restaurant space.

“We are extremely pleased to be working with GRIF again for 2018,” says Anne Bleeker, Managing Partner, In2 Consulting. “This year’s campaign epitomised our shared commitment to the industry and we are looking forward to building on this further with a fantastic roster of content over the coming months.”

Parker Design expands into the Middle East

October 11, 2017/in New Launch /by Suad Ashimi

UK-based integrated advertising and digital agency, Parker Design has launched its Dubai office as part of its expansion plan into the Middle East. The new office aims to provide clients in the UAE with a professional but personal approach to business while helping them connect with their audience. The launch will also see the appointment of Dan Kendrew to head the Dubai office as Director bringing with him over 15 years of experience on B2C and B2B projects in a wide range of sectors.

“We have several UK and global clients with operations in the UAE: AstraZeneca, Thomson Reuters, Sage, to name a few,” says Dan Kendrew, Director, Parker Design. “So this, combined with the fact that Dubai is an exciting hub for global business, innovation and creativity, meant that it was a perfect match for us and a really easy decision to make. We’re delighted our international dream is now a reality, and can’t think of a better place than the UAE, and Dubai in particular.”

Lotus Communications to represent charity event

October 11, 2017/in Account win /by Suad Ashimi

Dubai-based charity organisation, Gulf for Good has appointed Lotus Communications to handle all of the social media and PR activities for its Bhutan Challenge. The Bhutan challenge includes a trek with a series of presentations and workshops to be held from April 6-8, 2018 in Nepal to raise money and donate to Mission Himalaya, an eco-friendly home for orphans in Panauti.

“We are delighted to be working with Gulf for Good and this fantastic challenge to Bhutan,” says Terry Dehdashty, Managing Director, Lotus Communications. “Mission Himalaya is a cause very close to our hearts as we have been supporting them for many years.”

In2 Consulting welcomes Lisa Flanagan

October 11, 2017/in Movers & Shakers /by Suad Ashimi

Dubai-based strategic corporate communications consultancy, In2 Consulting has appointed Lisa Flanagan to the role of Senior Communications Consultant. With experience in consumer and corporate brands, Lisa previously worked in the UK with companies such as Unilever and Cancer Research UK. In 2011, she moved to the UAE, where she worked with Jumeirah, Hakkasan and most recently with The Ritz-Carlton. In her new role, she will support Managing Partner, Anne Bleeker and her team in delivering business values through PR strategy and planning, account management, media relations and marketing.

“I am excited to be making the move back to agency and was drawn to In2 Consulting for both its exceptional track record in the hospitality sector and its unique approach to client management, which is extremely personalised and collaborative,” says Lisa. “I am looking forward to a new challenge and developing campaigns which have real impact on our client’s business.”

The Collective Communications to handle ABCE 2017

October 9, 2017/in Account win /by Suad Ashimi

The Collective Communications has been appointed by The Arab Beverages Association to handle all social media and PR activities for the seventh Arab Beverages Conference and Exhibition (ABCE 2017). The conference aims to explore and discuss opportunities and restrictions facing the beverage industry and will be held on October 29 and 30, 2017 at the InterContinental Convention Center, Dubai.

“The Arab’s non-alcoholic beverage industry is one of the fastest growing industries in the Arab World, catering to over 300 million consumers in the Arab region,” says Georgina Brace, Managing Director, The Collective Communications. “A must-attend event for those in the beverage industry, we look forward to working with The Arab Beverages Association to communicate more about the conference as well as latest trends, strategies, opportunities and restrictions facing global and Arab beverage markets.”

Plus 1 Communications wins specialist education division

October 9, 2017/in Account win /by Suad Ashimi

Integrated communications agency, Plus 1 Communications has been appointed as the social media and PR agency for Bloom Education. Bloom Education is a specialist education division established to help children appreciate their local cultural heritage and values across the UAE and GCC. Plus 1 Communications will be responsible for all PR and social media for the launch of Bloom Education’s new schools, Brighton College Dubai, Dwight School Dubai and Centre of Excellence for Arabic Language, Culture and Arts. They will also handle the PR for Brighton College Abu Dhabi and Brighton College Al Ain as part of their existing schools.

“We are thrilled to be working with Bloom Education and the prestigious education institutions that are Brighton College and Dwight Schools, as well as launching the all new concept of the Centre of Excellence for Arabic Language, Culture and Arts, in Dubai,” says Anna Hope, Managing Director, Middle East, Plus 1 Communications.

The Collective Communications wins new jewellery brand

October 2, 2017/in Account win, Featured /by Suad Ashimi

The Collective Communications has been appointed by Kuwaiti Princess, Sheikha Intisar Salem Al Sabah as the PR agency for her new brand, INTISARS. INTISARS is jewellery brand inspired by Arabian heritage and Italian craftsmanship to serve as a meaningful reminder of love. The Collective Communications will be responsible for all public relations and partnership activities for the brand across the GCC.

“We are honoured to work with Sheikha Intisar, a royal with many achievements and aspirations across both philanthropy as well as business,” says Reem Al-Baitamouni, Managing Director, The Collective Communications. “A highly crafted brand, which transforms love and Arabian culture into exquisite jewellery pieces, we look forward to curating tailored campaigns to tell the unique story and inspiration behind each collection.”

Smartly.io launches first Middle East office

October 2, 2017/in Featured, New Launch /by Suad Ashimi

Finnish-based Facebook marketing platform, Smartly.io, has launched its first Middle East office in Dubai. The marketing platform provides Facebook and Instagram advertising optimisation tools for leading advertisers in the region. The new office will help brands create and optimise campaigns with first-to-market solutions and features. Tegan Kerr, who previously worked with Effective Measure, takes on the role of Head of MENA along with the new MENA Customers Lead, Valtteri Virtanen, who previously worked in Finland with Dingle. Both will work together to oversee the operations of Smartly.io across the region.

“The explosion of e-commerce and locally-built startups in the Middle East has driven ever-increasing investment in Facebook as a channel, which reaches over 42 million people in the GCC alone,” says Tegan Kerr, Head of MENA, Smartly.io. “Our clients are looking for a partner, not just a tool, that gives them the ultimate competitive edge. They’re looking for significant performance improvements and automation across what can often be large-scale and complex campaigns.”

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