The Collective Communications has been appointed by Kuwaiti Princess, Sheikha Intisar Salem Al Sabah as the PR agency for her new brand, INTISARS. INTISARS is jewellery brand inspired by Arabian heritage and Italian craftsmanship to serve as a meaningful reminder of love. The Collective Communications will be responsible for all public relations and partnership activities for the brand across the GCC.
“We are honoured to work with Sheikha Intisar, a royal with many achievements and aspirations across both philanthropy as well as business,” says Reem Al-Baitamouni, Managing Director, The Collective Communications. “A highly crafted brand, which transforms love and Arabian culture into exquisite jewellery pieces, we look forward to curating tailored campaigns to tell the unique story and inspiration behind each collection.”