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TechRadar expands into the Middle East

Global technology platform, TechRadar has partnered with regional technology brand, Tbreak as a part of its expansion into the Middle East. The partnership will see both brands combine their resources to publish content to a wider audience with a name rebrand of its platform to TechRadar.com. The agreement will also see TechRadar’s existing editorial team work closely with the Tbreak team to provide their audience with a blend of globally relevant industry coverage and product reviews, alongside local news and insight specifically tailored to the region to strengthen their existing and global reach.

“We are very excited with this new partnership,” says Abbas Jaffar Ali, Director, Tbreak Media. “TechRadar is a highly-respected brand and with their expertise, we are looking to take technology journalism to a whole new level in the Middle East.”

Pinpoint Media Group makes new acquisition

Dubai-based media company, Pinpoint Media Group has acquired the complete publishing and online roster of Edgar, Altitude and Yachts magazines. The acquisition of the luxury lifestyle titles, previously owned by LuxMedia Middle East, will enable Pinpoint Media Group to reach a new group of readers and commercial entities in print, while also expanding an online presence in line with the company’s strategic goals in the region.

“The acquisition of LuxMedia Middle East’s publishing assets allows us to offer our clients a broader portfolio suited to a wider range of brands under their control,” says Darren Hodgkin, Chief Executive Officer, Pinpoint Media Group. “Edgar, Altitudes and Yachts have built solid reputations in both the GCC and globally, and each will complement our existing roster in their own right. I look forward to developing the titles further, expanding the successful events program and growing the digital presence of each masthead in line with the overall vision of our modern day global publishing house.”

Parker Design expands into the Middle East

UK-based integrated advertising and digital agency, Parker Design has launched its Dubai office as part of its expansion plan into the Middle East. The new office aims to provide clients in the UAE with a professional but personal approach to business while helping them connect with their audience. The launch will also see the appointment of Dan Kendrew to head the Dubai office as Director bringing with him over 15 years of experience on B2C and B2B projects in a wide range of sectors.

“We have several UK and global clients with operations in the UAE: AstraZeneca, Thomson Reuters, Sage, to name a few,” says Dan Kendrew, Director, Parker Design. “So this, combined with the fact that Dubai is an exciting hub for global business, innovation and creativity, meant that it was a perfect match for us and a really easy decision to make. We’re delighted our international dream is now a reality, and can’t think of a better place than the UAE, and Dubai in particular.”

In2 Consulting welcomes Lisa Flanagan

Dubai-based strategic corporate communications consultancy, In2 Consulting has appointed Lisa Flanagan to the role of Senior Communications Consultant.  With experience in consumer and corporate brands, Lisa previously worked in the UK with companies such as Unilever and Cancer Research UK. In 2011, she moved to the UAE, where she worked with Jumeirah, Hakkasan and most recently with The Ritz-Carlton. In her new role, she will support Managing Partner, Anne Bleeker and her team in delivering business values through PR strategy and planning, account management, media relations and marketing.

“I am excited to be making the move back to agency and was drawn to In2 Consulting for both its exceptional track record in the hospitality sector and its unique approach to client management, which is extremely personalised and collaborative,” says Lisa. “I am looking forward to a new challenge and developing campaigns which have real impact on our client’s business.”

 

Smartly.io launches first Middle East office

Finnish-based Facebook marketing platform, Smartly.io, has launched its first Middle East office in Dubai. The marketing platform provides Facebook and Instagram advertising optimisation tools for leading advertisers in the region. The new office will help brands create and optimise campaigns with first-to-market solutions and features. Tegan Kerr, who previously worked with Effective Measure, takes on the role of Head of MENA along with the new MENA Customers Lead, Valtteri Virtanen, who previously worked in Finland with Dingle. Both will work together to oversee the operations of Smartly.io across the region.

“The explosion of e-commerce and locally-built startups in the Middle East has driven ever-increasing investment in Facebook as a channel, which reaches over 42 million people in the GCC alone,” says Tegan Kerr, Head of MENA, Smartly.io. “Our clients are looking for a partner, not just a tool, that gives them the ultimate competitive edge. They’re looking for significant performance improvements and automation across what can often be large-scale and complex campaigns.”