UAE-based creative agency, TBWA/RAAD has received the most awards in the region at the Cannes Lions International Festival of Creativity. The awards took place on June 18 – 22, 2018 at Palais des Festivals et des Congrès in Cannes, France. The agency secured a Gold in Outdoor, a Silver and a Bronze in Media and a Bronze in Radio & Audio for its Highway Gallery at the Louvre Abu Dhabi. The agency also won a PR Gold with #SheDrives for Nissan Saudi Arabia and a Bronze in Brand Experience and Activation for its Camelpower work for Nissan Middle East.
Motivate Val Morgan, the official representatives of Cannes Lions International Festival of Creativity has named this year’s jurors from the UAE set to judge entries from across the region. The members of jury will include Josephine Younes, Creative Director of McCann FP7/DXB, Elda Choucair, CEO of PHD MENA, Sascha Kuntza, Creative Director of Memac Ogilvy and Firas Medrows, Executive Creative Director of DDB Dubai. The upcoming festival will see a panel of jurors categorised under radio, promo and activation, direct and media in the UAE to shortlist and announce the winners at the event ceremony from June 17 – 24, 2017.
PRCA announces Weber Shandwick as the winners of the MENA Young Lions Competition for their ‘#spareoneminuteforchange’ campaign. The second year of the competition held by PRCA saw teams create an effective campaign as per a brief given by Dubai Cares. Sponsored by ICCO, the team, Angelina Hedra and Viviana Villasmil will get to represent the region at the Cannes Lions International Festival of Creativity that will take place from June 17 – 24, 2017.
“We are absolutely delighted that Angelina and Viviana were selected by the PRCA to represent Middle East PR industry at the Young Lions Competition this summer,” says Andreas Keller, Managing Director, Weber Shandwick MENA. “We’ve had many Weber Shandwick teams take part in this competition over the last two years as it provides an excellent platform for young PR professionals to experience the realities of developing integrated campaigns for clients in a pressured environment. Producing Cannes Lions award winning work is something that all agencies aspire to do. This will undoubtedly be a very memorable and enriching experience for both consultants.”
PRCA MENA has partnered with Cannes Lions to introduce the Young Lions PR competition to the region. The competition will open for entries from February 1 – 26, 2017, accepting teams of two members aged under 30. With the creative brief issued on March 1, 2017 and the shortlist announced on March 14, 2017, the MENA winners will be announced on March 23, 2017 following a final 24-hour competition that will take place on March 22, 2017.
“PRCA MENA is committed to promoting and demonstrating the value of PR and communications in the region,” says Francis Ingham, Director General, PRCA MENA. “The Young PR Lions competition allows us to do exactly that – show off the calibre of PR and communications practitioners in the Middle East and North Africa.”
Motivate and Motivate Val Morgan, the official representatives of Cannes Lions International Festival of Creativity in the UAE, hosted this year’s Cannes Lions Awards in the Motivate offices located in Dubai Media City. The awards were presented by Ian Fairservice, Managing Partner and Group Editor in Chief at Motivate as well as Avinash Udeshi, Chief Operating Officer at Motivate Val Morgan. This year’s winning agencies included; Memac Oligvy Dubai, Y&R Dubai and The Classic Partnership Advertising Dubai.
“Over the years, media and creative agencies have worked hard to bring home more and more awards across a range of categories at the Cannes Lions Festival in France,” says Ian Fairservice, Managing Partner and Group Editor, Motivate. As the official representative of the festival in the UAE, we would like to commend this year’s winning agencies and we look forward to see many more wins at next year’s festival.”
PRCA MENA has released the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the Middle East and North Africa. Eight teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international competition on June 19, 2016. The shortlisted teams of two PR agency professionals aged 30 or under are from; Memac Ogilvy, MCS Action, Edelman, Grayling META, Golin MENA, H&K Strategies, Memac Ogilvy and Weber Shandwick.
On May 17, the shortlisted teams will be asked to deliver a five minute presentation explaining their PR campaign at Motivate, located in Media One, Dubai and the winning MENA team will be announced on May 19.
Cannes Lions International Festival of Creativity 2016 and PRCA MENA are launching the first Young Lions PR competition in the Middle East and North Africa. The competition aims to discover the leading young creative PR team globally and will see teams of two competing for the prize, with all teams having gone through a pre-selection process in their own country set up by local Cannes Lions representatives. PRCA will be handling the competition to find a team to represent the MENA region.
“Cannes Lions is committed to showcasing and developing global talent through its extensive programme of training and competitions,” says Steve Latham, Head of Talent and Training, Lions Festivals. “The Young Lions Competitions provide an opportunity for rising stars to demonstrate their abilities and creativity in front of some of the most influential names in the creative communications industry. We’re delighted that the PRCA are coming on board to help deliver this incredible opportunity to young PR talent in the MENA region.”
Francis Ingham, Director General, PRCA MENA and Chief Executive, MPRCA, ICCO, adds “We are delighted to be conducting the inaugural Young Lions PR competition for the MENA region. Not only does this offer a brilliant opportunity for young, creative minds, but it also demonstrates the growth of PRCA MENA and it’s reputation on the international stage.”
The Cannes Lions International Festival of Creativity has announced changes to the 2016 awards which will see the Press Lions become the Print and Publishing Lions and Digital Craft split from the Cyber and Mobile Lions. The Digital Craft Lions will celebrate the creative skills and digital craftsmanship behind content including the quality of design, the technical execution and the overall experience across all digital platforms and devices.
“The Press Lions is an award that’s been with us since 1992,” says Simon Cook, Director of Awards, Lions Festivals. “By renaming it the Print & Publishing Lions, we are evolving the category, just as the print and publishing world itself is evolving, to recognise other forms of publishing, along with best uses of press and interactive press.”
Terry Savage, Chairman, Lions Festivals, adds “The Cyber and Mobile Lions juries have told us that with more and more UX and Craft focused entries, it is necessary to have experts in this field sitting on the jury. We’ve chosen to split it out so that this specialist area can have its own dedicated jury, which will also make the hugely labour intensive Cyber Lions judging much more manageable going forward.”
Memac Oglivy Dubai has won Gold at Cannes Lion for the project Geometry Global, The Lucky Iron Fish, in the PR category. The Lucky Iron Fish is an innovative campaign about one little fish that makes a difference in the world by addressing the issue of high anemia levels throughout the globe.
People who use the smiling iron fish, which provides 75% of an adult’s daily recommended intake of iron, in their cooking saw a massive decrease in the levels of iron deficiency. The campaign, which attracted over 2.6 million impressions, struck a nerve with the public who spread the message of how a small iron fish is saving lives in Cambodia and around the world. The Cannes jury awarded The Lucky Iron Fish project a Gold Lion in the PR Category.
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Hill+Knowlton Strategies has launched H+K HER programme to support female employees. The programme is designed to provide information, inspiration and support to female employees as they develop throughout their careers.
MeetHER showcases women in business and SpeakHER is a drive to increase the visibility of female talent in the industry. The mentorship programme for women in the consultancy consists of both female and male mentors from across H+K.
“We are proud that our leadership teams in both the UK and broader EMEA region are evenly split between men and women, but we recognise there is more to be done,” says Lars Erik Grønntun, Chairman & CEO, Europe, the Middle East & Africa, Hill+Knowlton Strategies. “We are committed to ensuring that there is equal gender representation in the creation and recognition of the work we produce for our clients, and that our people are empowered to meet that challenge.”
In addition to the launch of the H+K HER programme, H+K is also proud to be working alongside the Dazed Group to present Female Firsts; an initiative which launched at Cannes Lions 2015 and champions female directors in the film industry.