Bahrain – Page 2 – The Media Network

Time Out Bahrain launches first event in Manama

September 19, 2016/in Featured, Regional News /by Emily Churchill-Owen

Time Out Bahrain, produced by ITP Publishing Group in Dubai, is launching a music festival in Manama. The event will be called Bahrain Jams and follows the launch of Time Out Live! from Time Out GCC. Taking place in Café Amsterdam and La Vinoteca Barcelona on September 30, 2016, Time Out Live! will showcase popular local bands and musicians including; Mo Zowayed, The Hot Club of Bahrain and Tony Attalla.

“We at Time Out are massively excited to launch the new brand extension; Time Out Live!” says Katy Gillett, Group Editor, Time Out Bahrain. “Where better to kick it off than on the beautiful island nation of Bahrain, where there’s a thriving local music scene? Alongside this awesome new festival, we at Time Out Bahrain are also currently finding more and more creative ways to tap into Bahrain’s grassroots communities, offering support to the country’s most talented people. Watch this space.”

MEM secures Dragon City

July 14, 2016/in Account win, Featured /by Emily Churchill-Owen

Middle East Media (MEM) has signed an agreement with Dragon City to be its exclusive media partner. Dragon City is a Chinese-themed shopping centre located in Diyar Al Muharraq, Bahrain and MEM will now supervise all indoor and outdoor advertising for the project, as well as creating additional media opportunities through the development of digital media platforms. The agreement was signed by Dr. Maher Al Shaer, Managing Director, Dragon City and Fathi Faraj, Director, MEM, in the headquarters of Diyar Al Muharraq in the presence of the company’s management as well as Chinamex.

Active wins Amadeus Gulf

June 9, 2016/in Account win, Featured /by Michelle J Kuehn

Active (Digital. Marketing. Communications) has been appointed to handle all PR and communications for Amadeus Gulf, a provider of advanced technology solutions for the global travel industry. The agency will be responsible for Amadeus Gulf’s media campaigns across markets in the UAE, Oman and Bahrain.

“We chose to work with Active (Digital. Marketing. Communications) as they demonstrated not only professionalism and understanding of our communication needs, but also passion and proactivity from the very beginning,” says Graham J. Nichols, Managing Director, Amadeus Gulf. “We are confident that this collaboration will help raise the profile of Amadeus Gulf across our target markets in the region.”

Sawsan Ghanem, Managing Director and Founding Partner, Active (Digital. Marketing. Communications), adds “We are thrilled to have been chosen as the regional PR agency for Amadeus Gulf and we look forward to working closely with them to drive a targeted and successful communications campaign in the region as they shape the future of travel. Amadeus Gulf is an important addition to our portfolio of established technology clients and one we will look forward to bringing our experience in the travel industry to.”

UM MENA secures Saadeddin

May 31, 2016/in Featured, Regional News /by Suad Ashimi

Confectionary brand, Saadeddin has appointed UM MENA’s Saudi Arabia office to handle all of its media business operations across the region. The national Saudi company, which was launched in 1976 and currently operates over 130 branches in Saudi Arabia, Bahrain and Kuwait, specialises in producing and marketing chocolates as well as Arabic and western pastries. UM MENA will be working on expanding the brand’s market across the GCC countries starting with the launch of their media campaigns in May. This will involve full service media strategy, buying and planning with a focus on print, OOH, TV and radio.

“Winning Saadeddin’s media business is a significant milestone for us in KSA especially at a time where companies are being cautious and focusing on ROI more than ever,” says Khalil Arouni, MD, UM MENA, Saudi Arabia. “We are elated to embark on a new venture with them and look forward to launching many successful campaigns this year.”

BPA Worldwide to release concurrent data

March 16, 2016/in Featured, Regional News /by Michelle J Kuehn

Global assurance provider BPA Worldwide will release concurrent audience metrics for 41 consumer titles and six newspaper brands in the Middle East, for the six-month period that ended December 31, 2015. The top-line figures in the Trend Report About Circulation (TRAC) cover media with operations in four Middle Eastern countries: Bahrain, Qatar, Saudi Arabia and the United Arab Emirates. Included in the report are the headline average qualified circulations and other channels, including web traffic ‘average unique browser’, social media and apps downloads for the most recent December 2015-ending BPA brand reports.

“The concurrent release of audience data for consumer and newspapers based in the region helps level the playing field in the marketplace,” says Rana Hariz, Director, Middle East Operation, BPA Worldwide. “Media buyers and advertisers can turn to this single report and make an accurate evaluation of audience metrics between brands before they buy.”

BNC Publishing launches new awards

March 16, 2016/in Featured, New Launch /by Michelle J Kuehn

Hotel News ME, part of BNC Publishing, is set to host its inaugural Leaders in Hospitality Awards 2016, on April 19 at The St. Regis Dubai in order to celebrate the best of the industry’s talent, properties and concepts. The awards are designed to capture the outstanding elements of properties, campaigns and people across a number of categories including Leading New Hotel, Best Spa and Best Room Refurb. Judges will be announced on hotelnewsme.com later this month.

“The Leaders in Hospitality Awards 2016 will celebrate and bring together professionals at all levels,” says Melanie Mingas, Group Editor, Business Portfolio, BNC Publishing. “The categories have been meticulously constructed to represent all sectors and levels of the industry, as opposed to the traditional people-only awards. We have categories that will distinguish exceptional concepts, properties and personalities across the industry.”

Bahrain to host Arab Aviation and Media Summit

September 1, 2015/0 Comments/in Regional News /by Emily Churchill-Owen

The 2015 Arab Aviation and Media Summit (AAMS) will be held in Bahrain. The event will take place on December 7, 2015 and December 8, 2015 in the Kingdom of Bahrain’s capital, Manama. AAMS is an industry initiative committed to improving the state of Arab aviation and tourism, embraced by many organisations such as Airbus Middle East, Air Arabia Group and CNBC. This year it will be held in partnership with the Kingdom of Bahrain’s Ministry of Transportation and Telecommunications and Bahrain Airport Company.

“We are delighted that Bahrain has been chosen to host the fifth annual Arab Aviation and Media Summit which holds great significance to us on both aviation and tourism scales,” says Mohamed Yousif Al Binfalah, CEO, Bahrain Airport Company. “This step reflects Bahrain’s legacy and status as a leader in Aviation and Tourism and will showcase the Kingdom’s experience in developing its travel and tourism sector.”

Gulf Life gets a makeover

August 9, 2015/0 Comments/in Regional News /by Emily Churchill-Owen

Gulf Life, the inflight magazine for Bahrain’s national carrier Gulf Air, has received a new look. The redesign is the culmination of a comprehensive review of the magazine’s content, style and tone to better service its audience – whether 35,000 feet in the air, or in an airport lounge.

In addition to an updated logo and cover, the August 2015 issue of Gulf Life is also the first issue to be available as a digital edition via the issuu platform, which readers globally can download free of charge on any mobile device, tablet or desktop.

“We wanted something that reflected the expanding network of Gulf Air and its well-travelled passengers,” says Mairead Walsh, Editor, Gulf Life. “The new look is energetic and aspirational. We expect our new online presence will only increase our readership and awareness of the Gulf Air network.”

Edward Marr, Head of New Product Development and Business Development, GN Publishing, adds “We are immensely proud of the great standards Mairead and her team achieve each month for Gulf Life. As with all our products, nothing delights our teams more than producing engaging content that excites our readers, whilst clearly communicating our clients’ message.”

Imagine Communications signs Alarab News Channel

January 6, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Imagine Communications, a market leader in advertising management and video infrastructure solutions, has been awarded a contract to supply an integrated media traffic, planning and scheduling system for Alarab News Channel, a new broadcaster based in Bahrain. Alarab TV is scheduled to join the competitive news market in the Middle East in early 2015 and has selected Imagine Communications to help launch and manage a cost effective and efficient workflow for managing its operations.

“Our goal is to change the way news is broadcast in the Middle East, bringing the news that matters to our viewers in a completely fresh way,” says Jamal Khashoggi, Editor-in-Chief and General Manager, Alarab TV. “Imagine Communications’ software will help us meet that goal.”

Alarab TV will use Imagine Communications’ advertising management platform for detailed scheduling of both program content and commercials, as well as advertising sales.

Bob Lamb, Product Manager of Imagine Communications’ Media Software portfolio adds, “Alarab is the most anticipated television channel launch in the Middle East for many years, and we are excited to be a part of it. Alarab recognises that to be effective in the broadcast arena as a news provider, you need to manage operations as simply as possible. By implementing our integrated media software system, they will be positioned to realise those efficiencies through secure, streamlined and flexible operations.”

Carat MENA expands into Bahrain

December 25, 2014/0 Comments/in Regional News /by Melissa Jean McWhirter

Carat MENA, global media planning & buying specialist and a part of Dentsu Aegis Media, has appointed Bahrain-based marketing communications group Gulf Marcom Group, as a partner to support its clients with interests in the Kingdom. Gulf Marcom Media House, the media planning and buying arm of Gulf Marcom Group, will represent Carat’s client portfolio that includes British Airways, General Motors, Ikea and Total amongst others.

“The affiliation with Carat connects our local insight, based on 30 years of experience, with its global tools and buying power that will add tremendous value for brands operating in Bahrain,” says Thamer Al Muqla, Managing Director, Gulf Marcom Group. “The partnership will also be leveraged by the wider Gulf Marcom Group, which includes agencies in branding, advertising, event management and digital.”

Ahmad Haider, Managing Director for Carat Saudi Arabia and who will manage operations in Bahrain adds, “This new partnership illustrates the importance Carat is placing on Bahrain’s media market, which has seen significant growth in recent years, and the subsequent need to support our clients in the Kingdom of Bahrain. This market has huge promise fuelled by urbanisation and a growing sense of consumerism, and we are pleased to partner with a well-established and respected group.”

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