Global assurance provider BPA Worldwide will release concurrent audience metrics for 41 consumer titles and six newspaper brands in the Middle East, for the six-month period that ended December 31, 2015. The top-line figures in the Trend Report About Circulation (TRAC) cover media with operations in four Middle Eastern countries: Bahrain, Qatar, Saudi Arabia and the United Arab Emirates. Included in the report are the headline average qualified circulations and other channels, including web traffic ‘average unique browser’, social media and apps downloads for the most recent December 2015-ending BPA brand reports.
“The concurrent release of audience data for consumer and newspapers based in the region helps level the playing field in the marketplace,” says Rana Hariz, Director, Middle East Operation, BPA Worldwide. “Media buyers and advertisers can turn to this single report and make an accurate evaluation of audience metrics between brands before they buy.”