Imagine Communications, a market leader in advertising management and video infrastructure solutions, has been awarded a contract to supply an integrated media traffic, planning and scheduling system for Alarab News Channel, a new broadcaster based in Bahrain. Alarab TV is scheduled to join the competitive news market in the Middle East in early 2015 and has selected Imagine Communications to help launch and manage a cost effective and efficient workflow for managing its operations.
“Our goal is to change the way news is broadcast in the Middle East, bringing the news that matters to our viewers in a completely fresh way,” says Jamal Khashoggi, Editor-in-Chief and General Manager, Alarab TV. “Imagine Communications’ software will help us meet that goal.”
Alarab TV will use Imagine Communications’ advertising management platform for detailed scheduling of both program content and commercials, as well as advertising sales.
Bob Lamb, Product Manager of Imagine Communications’ Media Software portfolio adds, “Alarab is the most anticipated television channel launch in the Middle East for many years, and we are excited to be a part of it. Alarab recognises that to be effective in the broadcast arena as a news provider, you need to manage operations as simply as possible. By implementing our integrated media software system, they will be positioned to realise those efficiencies through secure, streamlined and flexible operations.”