Account win – Page 17 – The Media Network

Rituals Cosmetics appoints The Qode

January 28, 2018/in Account win, Featured /by Suad Ashimi

Natural beauty and wellness experts, Rituals Cosmetics has appointed The Qode as its PR agency in the UAE. Founded in the Netherlands, Rituals Cosmetics aims to create an all-round self-care experience through an extensive range of therapeutic essence, aromas, skin-care, beauty and bath essentials. The Qode will manage all Rituals Cosmetics’ PR and communications activities across the UAE.

“Rituals is a beautiful cosmetics brand which aims to turn everyday routines into Rituals,” says Ayman Fakoussa, Managing Partner, The Qode. “We are thrilled to be working with one of the world’s fastest growing brands which caters to a wide audience including men and women. The brand operates in the region through individual boutiques and we look forward to helping consumers discover their very own Rituals.”

Jensen Matthews to represent Omani fast-food restaurant

January 28, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based PR and corporate communications agency, Jensen Matthews has been appointed as the PR partner for Shuwa Express in the GCC. Shuwa Express is a fast-food restaurant that offers Omani inspired traditional food with a modern touch. Jensen Matthews will handle all PR and corporate communication strategy as well as execution for the franchise. The agency will also provide continuous support to achieve its regional goals in innovating the fast-food concept across the GCC region.

“We are thrilled to welcome our first franchise brand in the portfolio and we are looking forward to being a part of the Shuwa Express expansion in 2018,” says Loredana Matei, Executive Director, Jensen Matthews. “The uniqueness of the fast-food chain is a challenge we wanted to be part of and the taste will become a go-to brand for the GCC consumers.”

Banking brand reappoints Spark Foundry

January 28, 2018/in Account win, Featured /by Suad Ashimi

Spark Foundry, part of Publicis Media, has been retained as the official media agency for UAE-based banking brand, Emirates NBD. Spark Foundry will primarily focus on consistently articulating Emirates NBD’s ambition in the marketplace to grow as the most innovative bank in the UAE’s banking industry. The agency will also support what the brand is driving towards in context of its overall business goals.

“We are extremely honoured to have been given the opportunity to continue working with the Emirates NBD Group,” says Alain Brahamcha, CEO, Spark Foundry MENA. “As we look to take the Spark Foundry brand to the next level, it is imperative for us to be working with visionary brands such as Emirates NBD. We are all very excited as we embark on our next journey with the Emirates NBD Group.”

The Qode to represent luxury brand

January 28, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based luxury communications agency, The Qode has been appointed as the PR partner for MCM in the UAE. Founded in Germany, MCM is a luxury brand that offers a diverse range of bag creations, stylish footwear and travel accessories dedicated to authentic fashion. The Qode will be responsible for all PR and communication activities for the brand in the UAE.

“MCM is a brand which was founded in 1976 and has a very interesting history, and has since become a celebrity favourite, especially within the music industry,” says Ayman Fakoussa, Managing Partner, The Qode. “We are excited to share the brand’s rich history as well as its beautiful ready to wear and accessories collections which extend beyond just the heritage ‘cognac visetos’ logo.”

TCApr wins luxury Swiss hotel

January 21, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based travel communications agency, TCApr has been appointed to represent Atlantis by Giardino in the GCC. Atlantis by Giardino is a Swiss-based urban retreat that combines the luxury of a five-star city hotel with lush natural surroundings to provide the perfect home away from home for travellers. TCApr will handle Atlantis by Giardino’s PR activities and media relations across the GCC.

“It’s a privilege to tie-up with Atlantis by Giardino,” says Hanah Sherif, Head of Operations of PR, TCApr. “This further enhances our travel and tourism portfolio, by adding a popular Swiss destination to it. We look forward to showcasing the stunning location and its wide range of offerings.”

Soho Comms & Events secures MissAestheticBeauty.com

January 21, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based boutique agency, Soho Comms & Events has been appointed as the PR agency for Lisa Lazarus and her blog, MissAestheticBeauty.com. With a Master’s degree in Aesthetic Medicine from the University of Hertfordshire and having founded her modeling agency, MA Models, Lisa aims to use her new platform to share and promote her knowledge, experience as well as personal preferences in aesthetic medicine, beauty, spas, lifestyle and wellness. Soho Comms & Events will represent Lisa Lazarus and the blog for all PR and collaboration opportunities.

“Having worked with Lisa and her modeling agency in the past, I am super excited to now work with her on this passion project,” says Peta Al Akawi, Founder, Soho Comms & Events. “Lisa believes that true beauty comes from within and that no one should feel they have to change who they are, an ethos that I am also an advocate for. I am very excited to assist Lisa with her journey.”

The MediaVantage wins Chinese travel platform

January 21, 2018/in Account win, Featured /by Suad Ashimi

The MediaVantage has been awarded the exclusive contract to represent Chinese travel search engine, Qunar.com in the Middle East. The new partnership will allow The MediaVantage to sell advertising and commercial opportunities to clients and media agencies in the Middle East region. The agreement will also see MediaVantage represent all platforms under Qunar.com including Flight.qunar, Hotel.qunar, Travel.qunar and Car.qunar.

“We are glad to add Qunar.com to our portfolio, which is a testament to the work our team has done in these past few years,” says Abhilasha Khanna, Digital Solutions Director, The MediaVantage. “We hope to nurture this partnership and constantly focus on adding leading brands to our current digital portfolio.”

TishTash secures luxury skincare brand

January 21, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based marketing and PR agency, TishTash has been appointed as the PR partner for the launch of Linda Meredith Skincare in the UAE. Founded by skincare expert Linda Meredith – who has worked with clients such as Gwyneth Paltrow and Victoria Beckham – the self-named beauty brand offers a range of luxury skincare products to women across the UAE. TishTash will be responsible for implementing a PR strategy across its professional and retail ranges, including events, strategic partnerships and influencer engagement.

“Linda Meredith has an enviable reputation and client list and I’m sure the Middle Eastern consumer will love the results, the innovative products and the luxury element to her skincare range,” says Natasha Hatherall-Shawe, Founder and Managing Director, TishTash. “We’re looking forward to making Linda Meredith a well known name in the region and to also looking ten years younger ourselves!”

Katch International to handle jazz festival

January 21, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based integrated communications agency, Katch International has been re-appointed as the PR agency for the 16th Emirates Airline Dubai International Jazz Festival. Set to take place from February 21 – 23, 2018 at the Dubai Media City Amphitheatre, the Emirates Airline Dubai International Jazz Festival is a multi-day festival promoting jazz music across the region and will see headliners such as John Legend for this year’s edition. Katch International will handle all the integrated communications and public relations for the festival in the UAE.

“At Katch we’re very excited to represent Emirates Airline Dubai Jazz Festival 2018 for a second consecutive year,” says Georgie Woollams, Founder and Managing Director, Katch International. “The line-up is always outstanding and once again with these acts, this year is sure to be something special.”

POP Communications to represent furniture brands

January 21, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based public relations and influencer marketing agency, POP Communications has been appointed as the PR agency for IDdesign, KARE and Chattels & More. Falling under the umbrella of Easa Saleh Al Gurg Group, IDdesign, KARE and Chattels & More are furniture brands that individually offer a range of unique pieces. POP Communications will be responsible for building strategic partnerships, media relations, events and influencer marketing for all three brands.

“As a multi-disciplinary PR Agency, we are excited to expand our current client portfolio to include IDdesign, KARE and Chattels & More,” says, Zainab Imichi Alhassan, Managing Director, POP Communications. “Even though they are all furniture brands, each brand has its own individual charm and differentiation. The POP Communications team will work closely with the brands to position them correctly in the market.”

Posts

Rituals Cosmetics appoints The Qode

Jensen Matthews to represent Omani fast-food restaurant

Banking brand reappoints Spark Foundry

The Qode to represent luxury brand

TCApr wins luxury Swiss hotel

Soho Comms & Events secures MissAestheticBeauty.com

The MediaVantage wins Chinese travel platform

TishTash secures luxury skincare brand

Katch International to handle jazz festival

POP Communications to represent furniture brands

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