Dubai-based PR and corporate communications agency, Jensen Matthews has been appointed as the PR partner for Shuwa Express in the GCC. Shuwa Express is a fast-food restaurant that offers Omani inspired traditional food with a modern touch. Jensen Matthews will handle all PR and corporate communication strategy as well as execution for the franchise. The agency will also provide continuous support to achieve its regional goals in innovating the fast-food concept across the GCC region.
“We are thrilled to welcome our first franchise brand in the portfolio and we are looking forward to being a part of the Shuwa Express expansion in 2018,” says Loredana Matei, Executive Director, Jensen Matthews. “The uniqueness of the fast-food chain is a challenge we wanted to be part of and the taste will become a go-to brand for the GCC consumers.”