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St. Regis appoints new Director of Marketing

St. Regis Abu Dhabi has appointed Sona Shah to the role of Director of Marketing. With over 13 years of experience in marketing, Sona previously worked with Sheraton Grand Doha Resort and Convention Hotel as Marketing Manager and most recently with The Westin Doha Hotel and Spa as Director of Marketing. In her new role, she will be responsible for managing the marketing department, overseeing all aspects of strategic planning, public relations, advertising and content development as well as the hotel’s digital landscape, brand activation and loyalty programs.

“It’s a great pleasure to welcome Sona to the team,” says Moustafa Sakr, General Manager, St. Regis Abu Dhabi. “Marketing and innovation have always been a fundamental core focus for our hotel and we are confident that her expertise will continue to drive and enhance our awareness and success in Abu Dhabi’s competitive hospitality market.”

Five Minute Focus – Anwar Roma (Lights of Rome)

Team TMN chat with Matt Slater, Co-founder of Seven Media and Executive Producer of The Lights of Rome, to talk about the premier of Ali Khaled’s new documentary: Anwar Roma (Lights of Rome)…

What was it that stood out about this story that compelled you to make this documentary?

The 1990 World Cup resonated with many people from my generation, that are almost 40 years old now, as it was probably the first World Cup we watched as young kids. When the UAE qualified for the World Cup in 1989, it was one of the most important sporting moments in the country’s history and yet, there are very few people that know about it.

What makes this story so unique?

The UAE was only 19 years old when it qualified and at that time, was the smallest nation ever to qualify for the World Cup. It is a real underdog story and even though we all know the outcome, when watching the old footage in the film you still find yourself rooting for the UAE.

The film is also unique as it doesn’t only focus on football, but gives an insight into what the UAE was like at that time – which I know expats and international viewers will find fascinating.

Tell us how the collaboration with Image Nation came about?

Seven Media has been the retained PR agency for Image Nation for the past three years and has always enjoyed a close relationship with them. When the Director, Ali and I came up with the idea, we felt that it fits Image Nation’s mandate perfectly. Its documentary department strives to make films that are of importance to the Emirati culture and history which made them jump at the chance to create this film.

What were your most challenging moments while producing the film?

The archive footage was the hardest to source. The games were barely covered in the local press, so finding footage from the qualifying games was particularly hard for our team. Hana Makki, the film’s Producer from Image Nation, spent over a year and half sourcing the archive footage alone.

What was the reaction at the World Premiere at DOC NYC, New York?

We received an incredible reaction at DOC NYC – something we were slightly apprehensive about – being that it was an Arabic documentary, about the UAE and football! But it was very well received. We had audience members tell us how much they loved learning more about the UAE and its history – which is one of the reasons we made this film in the first place.

How do you think UAE nationals and residents will react to the film?

The story will definitely resonate with UAE nationals. This was an incredible moment in UAE history and something that should be celebrated. We also hope the day of the release, which is December 1, 2016 in time for UAE’s National day, will ignite patriotism around the film.

For expat residents who have recently moved here, the archive footage of the UAE from the 70s and 80s is fascinating. The film is not only entertaining, but you might learn a thing or two about the Emirates that you didn’t know before.

This is also a film about football at the end of the day and sport is one of those things that unite people around the world when you oversee language and cultural barriers and so we hope this film will reflect that.

How long did the creation of the documentary take, from conceptualisation to the very first premier?

Ali and I had our first chat about the idea just after the 2010 World Cup in South Africa. Image Nation then started production around two years ago and our team was still in the editing room the day before the premiere! Since the film is largely made up of archive footage, that’s what took the bulk of the work.

Do you plan on premiering the film in any other countries in the region?

There are no plans yet for regional screenings, following the film’s New York premiere and UAE release. There are a host of film festivals dedicated to sporting films which The Lights of Rome would be perfect for and so we hope it will be screened around the world. The film is a great opportunity to showcase not only this great moment in sporting history, but the UAE’s rich culture and history as well.

Where will the premier take place in the UAE and where will it be showing?

The premiere will be at Yas Mall, Abu Dhabi on December 1, 2016 and will hit selected theatres across the UAE including, Nation Towers, World Trade Center Mall, Dubai Mall, Derrfields Mall, Dalma Mall, Cineplex Grand Hyatt and City Centre Fujairah.

CNN launches new forum

CNN hosts its first Middle East Business Forum this week at the Four Seasons, Abu Dhabi. The theme for the forum was Beyond Oil in the Changing World with over 350 members in attendance and started out with keynote speeches by former President of the European Commission, Jose Manuel Barroso and Mubadala’s Group Chief Executive Officer and Managing Director, H.E Khaldoon Al Mubarak. The forum served as a platform for discussions among key influencers in the Middle East in the field of business and will be aired on CNN International on December 9, 2016.
“This inaugural CNN Middle East Business Forum was a platform of informed and intelligent discussion amongst key influencers about the opportunities and challenges in the Middle East during a time of seismic change,” says Rani R. Raad, President, CNN International Commercial. “We are proud to have worked with our partners Mubadala and twofour54 to bring together news-makers, agenda-setters and business leaders for meaningful debates about what the future holds.”

The National shifts ownership

A subsidiary of Abu Dhabi Media Investment Corporation, International Media Investments (IMI) has secured ownership of The National. Previously falling under Abu Dhabi Media (ADM), the daily newspaper title will continue to operate under ADM until arrangements for their transfer to the new premises has concluded.

St. Regis Abu Dhabi appoints new PR Manager

St. Regis Abu Dhabi has appointed Annie Turnell to the role of PR and Communications Manager. Previously PR Manager for Four Seasons Hotel Abu Dhabi, Annie will now be responsible for St. Regis’ PR, marketing and digital communication strategies.

“We are thrilled to have Annie join The St. Regis Abu Dhabi,” says Katie Malone, Director of Marketing, St. Regis Abu Dhabi. “We are very confident that her previous experience and extensive communication network and capabilities will be hugely beneficial to the hotel.”

FLASH partners with INTERACT

FLASH Entertainment has announced its partnership with Sport Industry Forum Series from 2016 until 2017.  Organised by INTERACT Events, Sport Industry Forum Series consists of a variety of business events targeted to sport business professionals. The one-year partnership will see FLASH Entertainment become an integral part of Sport Industry Forum Abu Dhabi’s working committee with an aim to further enrich the sporting events industry in the UAE.

“World-class sporting events have always been a focus for our business,” says John Lickrish, Chief Executive Officer, FLASH Entertainment. “The Sports Industry Forum partnership signifies FLASH Entertainment’s commitment in driving new initiatives that will help shape the industry.”

Sally Corander, Managing Director, INTERACT Events, adds “We are delighted to have FLASH as our official partner to the UAE Sports Industry Forum Series over the next year. FLASH will bring a wealth of knowledge from the sports sector and we are looking forward to working with them to advance sports in the region.”

Image Nation announces documentary premiere

UAE-based media and entertainment company, Image Nation has announced the world premiere of its upcoming football documentary The Lights in Rome, to be screened at the DOC New York film festival in November 17, 2016. The documentary preserves an important moment in the Emirati history when they qualified for the 1990 World Cup in Italy as well as interviews from former Emirati football players.

“The Lights of Rome is one of our films that is so close to my heart as it tells the story of my childhood,” says Mohammed Al Mubarak, Chairman, Image Nation Abu Dhabi. “This film is not only another entertaining and informative documentary to add to our slate, it will serve as a historical documentary that finally details the legacy of what those players achieved for the UAE and Middle East football.”

Danielle Perissi, Head of documentary and factual entertainment, Image Nation Abu Dhabi adds “Through our documentary work, the Image Nation team has the opportunity to memorialise important cultural and historical events for the UAE. We hope it will leave a lasting impression for the next generation of Emiratis, as well as the broader community in the UAE and around the world.”