St. Regis appoints new Director of Marketing

St. Regis Abu Dhabi has appointed Sona Shah to the role of Director of Marketing. With over 13 years of experience in marketing, Sona previously worked with Sheraton Grand Doha Resort and Convention Hotel as Marketing Manager and most recently with The Westin Doha Hotel and Spa as Director of Marketing. In her new role, she will be responsible for managing the marketing department, overseeing all aspects of strategic planning, public relations, advertising and content development as well as the hotel’s digital landscape, brand activation and loyalty programs.

“It’s a great pleasure to welcome Sona to the team,” says Moustafa Sakr, General Manager, St. Regis Abu Dhabi. “Marketing and innovation have always been a fundamental core focus for our hotel and we are confident that her expertise will continue to drive and enhance our awareness and success in Abu Dhabi’s competitive hospitality market.”