UAE-based organic food company, Ripe Organic has appointed Soul Communications as its PR partner. Established in 2011, Ripe Organic provides local organic fruit and vegetables hand-picked from farms in Dubai and Abu Dhabi for a healthy lifestyle. Soul Communications will be responsible for handling the PR activities of Ripe Organic and will work with the in-house team to assist in strategy development, menu consultation and creative solutions to help the brand maximise exposure across the UAE.
“For years, I have been a customer of Ripe Organic and witnessed first-hand the concept growth from selling a few boxes at different locations, all the way to bringing communities all over the region together,” says Farah Sawaf, Managing Director, Soul Communications. “They have been the launch pad for several homegrown brands, allowing smaller businesses to reach the targeted masses.”