Q Communications has been appointed by Yas Beach to help unveil the venue’s new look and expansion on November 19, 2015. Yas Island’s only beach opened in 2013 and its new features include a new VIP lounge, restaurant, tikki bar and food quarter. Q Communications will start a media and influencer engagement campaign designed to create mass awareness of the new facilities both pre and post launch. The agency will be supporting Yas Beach across the UAE, with a focus on local business.
“Yas Beach is an iconic Abu Dhabi venue,” says Kate Greville, Managing Director, Q Communications. “Yas Island itself is famous for hosting the Formula 1 and we now want to make it famous for a truly unique Abu Dhabi beach destination. The Q Communications Abu Dhabi office has only been open for a month but the team’s passion, excellent experience in this sector and strong media contacts allowed us to create a launch programme which will enable Yas Beach to achieve its objectives.”