Ketaki Banga has been promoted to the role of Business Director at BPG Cohn & Wolfe. Already leading the corporate, technology and social media teams, Ketaki will now also be responsible for new business for the agency.
“Despite the slowdown there is opportunity, especially in a profession like PR which has evolved to include a far more integrated set of services,” says Ketaki. “There is also a growing awareness of the importance of strategy in the market, as well as an appreciation for the infrastructure and talent that an international agency like ours can bring to the table. I also have to add that I have two very supportive bosses (CEO Nitin Puri and General Manager Kevin Hasler) who just let me get on with things. I’m looking forward to the new role.”