Sports and automotive specialist agency Performance Communications has appointed Lucy Anna Smith as Associate Account Director. In her new role, Lucy will be heading up the agency’s Hyundai and Continental Tires accounts across the Middle East.
Lucy has previously worked in the UK with the Ford Motor Company. She has seven years of experience in the PR industry and has worked for leading consumer agencies in London handling accounts for globally-renowned brands such as Radox and Southern Comfort. More recently, she moved to the UAE to manage corporate communications for BMW Group Middle East and MINI Middle East.