Lucy Smith joins Performance Communications

Sports and automotive specialist agency Performance Communications has appointed Lucy Anna Smith as Associate Account Director. In her new role, Lucy will be heading up the agency’s Hyundai and Continental Tires accounts across the Middle East.

Lucy has previously worked in the UK with the Ford Motor Company. She has seven years of experience in the PR industry and has worked for leading consumer agencies in London handling accounts for globally-renowned brands such as Radox and Southern Comfort. More recently, she moved to the UAE to manage corporate communications for BMW Group Middle East and MINI Middle East.

Performance PR reveals rebrand

Performance PR has undergone a full rebrand, inclusive of a name change to Performance Communications. Founded in London in 2002 and launched in Dubai in 2010, the sports and automotive specialist unveils a new brand identity to represent more accurately the agency’s breadth of offering and international expansion over recent years. Performance Communications has recently extended its reach across Europe to support clients in 12 countries, and is also increasingly engaging in communications activities in Asia and Africa.

“As Performance PR, we built our reputation on successfully delivering the highest standard of PR support to our clients, wherever they were active,” says Ian Drinkwater, Co-Founder and Director of Performance Communications’ Middle East office. “Re-branding as Performance Communications may appear to be a small name change, but it is reflective of the blurring lines between PR, marcomms and the media landscape. We now employ an ever-expanding toolbox to deliver content and our name needed to mirror that.”