Dubai-based PR agency BPG Cohn & Wolfe has been appointed to handle all PR operations for the Guinness World Records. First published in 1955, Guinness World Records is a global authority on record-breaking achievements and has helped place record breaking at the heart of their marketing campaigns, employee-engagement programmes and live experimental events. BPG Cohn & Wolfe will work closely with Guinness World Records’ Dubai office to seek strategic brand partnerships with local organisations and events as well as focus on the annual book launch campaign to create awareness of its presence across the region.
“BPG Cohn & Wolfe is very proud to have been appointed as the Middle East communications partner for Guinness World Records, an iconic global brand that shares our passion and creativity,” says Kevin Hasler, Managing Director, BPG Cohn & Wolfe. “Our team is enormously excited about the opportunity to build stronger brand awareness and engagement with the public, business and government bodies in a region where record breaking has become increasingly popular and valued.”