Felix Weller has joined General Motors as the Director of Sales and Marketing – Cadillac. The former Sales Director for Audi Middle East has taken on this newly created role as part of General Motors’ strategy to focus on Cadillac as a premium brand. Felix will lead Cadillac’s marketing and sales strategy for the Middle East region, in order to further the brand’s growth and position as a key contender in the luxury automotive market.
“I am excited to lead the team and to help put our Cadillac on the map,” says Felix. “Cadillac has a very bright future in this region, and I am glad to be a part of it.”