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Future Tech Media acquires Adzouk

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Dubai-based digital advertising agency, Future Tech Media has acquired the digital advertising network, Adzouk. Founded in 2011, the programmatic supply side network works with advertisers including General Motors, Unilever and Jaguar Land Rover across the MENA region. The acquisition aims to increase client needs particularly in Africa and Asia while strengthening Future Tech Media’s strategic positioning in the region.

“In today’s rapidly evolving and connected world, our clients are demanding more and more digitally cutting-edge solutions,” says Boye Balogun, Managing Director, Future Tech Media. “This acquisition enables us to grow faster and offer clients a comprehensive solution encompassing content, media and technology. There is a perfect synergy between our existing product offerings and we’vealready started integrating Adzouk’s products across our five offices. We will also continue to work on new product development as we advance our advertising technology roadmap.”

Jamie Atherton, Co-founder and MD, Adzouk, continues, “This is a very positive step for the business as we are now part of a larger integrated digital technology business. We will be able to offer our clients Future Tech Media’s products including access to their content studio and influencer marketing technology. We are very proud of Adzouk’s achievements over the last seven years and are confident that we are in a hyper-growth phase with the right talents and leadership on-board.”

New Chief Marketing Officer at General Motors ME

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General Motors has appointed Molly Peck to the role Chief Marketing Officer for the Middle East. With over 20 years of experience in working with General Motors, Molly has worked across several automotive brands including Chevrolet as Director of Advertising and Sales Promotion, and most recently with Buick as Director of Marketing. In her new role, she will be responsible for all marketing and customer experience strategies as well as programs for the GMC and Chevrolet brands across ten Middle East markets where General Motors operates. She will also handle the brand communications, advertising, digital marketing, retail experience and customer engagement of the automotive brands in the region.

“With the advancements we see on the product, technology and customer service fronts, it’s certainly an exciting time to be at General Motors Middle East,” says Molly. “I look forward to working with our teams and dealers to provide customers with experiences and vehicles that are truly world class.”

Faten Abdulla joins House of Comms

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House of Comms has appointed Faten Abdulla to the role of Regional Arabic Media Manager. With over 15 years of experience, Faten has previously worked for a number of well-known companies including Hill+Knowlton Strategies as well as Proctor & Gamble, Saudi Aramco and General Motors. In her new role, she will oversee all Arabic media for the integrated communications agency across the region.

“Faten is one of the best in the business and we are really proud to have her as part of our team,” says Kaja Weller, Co-Founder and Managing Partner, House of Comms. “Faten’s experience, the diversity of her portfolio and her pure passion for PR makes her the perfect choice and a great addition to our ever expanding team.”

Felix Weller joins General Motors

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Felix Weller has joined General Motors as the Director of Sales and Marketing – Cadillac. The former Sales Director for Audi Middle East has taken on this newly created role as part of General Motors’ strategy to focus on Cadillac as a premium brand. Felix will lead Cadillac’s marketing and sales strategy for the Middle East region, in order to further the brand’s growth and position as a key contender in the luxury automotive market.

“I am excited to lead the team and to help put our Cadillac on the map,” says Felix. “Cadillac has a very bright future in this region, and I am glad to be a part of it.”