Global media agency, Carat, part of Dentsu Aegis Network has appointed Ramzy Abouchacra to the role of CEO, Middle East and North Africa. With almost 20 years of regional experience, Ramzy previously held leadership roles at Starcom MediaVest and most recently at Initiative MENA. In his new role, Ramzy will support clients and be responsible for driving the development of the agency’s operations across all markets.
“I am excited to join Dentsu Aegis Network and lead the next wave of transformation in the region with Carat,” says Ramzy. “My decision to join Carat was driven by their passion, talent and clarity of purpose, which is supported by an integrated operating model that combines data and technology to build innovative media solution. The positivity, entrepreneurial spirit and determination of the agency are clear and immediately attracted me to the role. I am thrilled to be joining the team and hope to build on the agency’s success to date in delivering outstanding work for clients.
Tarek Daouk, CEO, Dentsu Aegis Network MENA, continues: “I am delighted that Ramzy is joining Dentsu Aegis Network to lead Carat. He has proven to be a transformative leader who has vast regional experience in building media and digital services. I look forward to working with Ramzy to propel Carat MENA into the next stage of its evolution as we support our clients in using the power of media to transform their businesses’.”