The latest IPSOS Affluent Global survey has confirmed CNN International as the leading international news brand, reaching an unrivalled four out of 10 upscale consumers and decision-makers across the Middle East, Europe, Africa, Asia and Latin America.
CNN’s reach of affluent international audience is larger than all news competitors in every metric across TV and digital platforms. According to the IPSOS Affluent Global survey, every month CNN is currently reaching 40% of the international upscale population via TV and digital platforms – well ahead of BBC (29%), CNBC (14%), Bloomberg (11%) and Al Jazeera (11%).
On TV, CNN is the most watched international news channel for monthly (34%), weekly (19%) and daily (5%) reach. This is significantly ahead of the reach of other news channels’ TV reach – BBC (23% monthly, 13% weekly, 4% daily), Sky (21%, 13%, 5%), CNBC (10%, 5%, 1%), Al Jazeera (9%, 5%, 2%) and Bloomberg (8%, 4%, 1%).
CNN International is also excelling digitally, ranking in the number one position ahead of all news and entertainment brands with a 14% monthly reach. This compares to National Geographic (11%), BBC (11%), Discovery (9%), Bloomberg (5%), CNBC (5%) and Al Jazeera (3%). The IPSOS Affluent Global findings confirm CNN registering a global digital audience of 99 million unique visitors in comScore’s August data – over 25 million ahead of BBC (73 million).
“What is commonly referred to as the ‘CNN effect’ is our ability to deliver non-partisan, objective reporting from all corners of the world quicker and in more detail than anyone else,” says Rani R. Raad, Chief Commercial Officer, CNN International. “It’s this effect that connects with our consumers on TV, mobile, digital and social platforms, making CNN the worldwide news leader it is today.”