Independent research company, Ipsos MENA has promoted Joseph El Habre to the role of CEO of Ipsos Interactive Services (IIS) and Operations, MENA. Having joined Ipsos in 1996, Joseph started as Chief Information and Operations Officer – MENA and most recently held the position of Chief Operating Officer – MENA. In his new role, he will oversee the expansion of the Ipsos Observer department, which specialises in survey management, data collection and delivery, and the growth of the IIS online panel across the MENA region. He will also focus on ensuring the running of surveys using a wide range of techniques at high quality levels to be able to derive the most accurate and secure results from advertising, customer loyalty, marketing, media and PR fields.
“I look forward to taking on this new role and further growing the online and offline business in MENA,” says Joseph. “We give equal importance to both fields, as our ultimate aim is to understand people whoever they are and wherever they are.”