Ipsos MENA appoints new CEO

Independent research company, Ipsos MENA has promoted Joseph El Habre to the role of CEO of Ipsos Interactive Services (IIS) and Operations, MENA. Having joined Ipsos in 1996, Joseph started as Chief Information and Operations Officer – MENA and most recently held the position of Chief Operating Officer – MENA. In his new role, he will oversee the expansion of the Ipsos Observer department, which specialises in survey management, data collection and delivery, and the growth of the IIS online panel across the MENA region. He will also focus on ensuring the running of surveys using a wide range of techniques at high quality levels to be able to derive the most accurate and secure results from advertising, customer loyalty, marketing, media and PR fields.

“I look forward to taking on this new role and further growing the online and offline business in MENA,” says Joseph. “We give equal importance to both fields, as our ultimate aim is to understand people whoever they are and wherever they are.”

CNN named #1 international news brand

The latest IPSOS Affluent Global survey has confirmed CNN International as the leading international news brand, reaching an unrivalled four out of 10 upscale consumers and decision-makers across the Middle East, Europe, Africa, Asia and Latin America.

CNN’s reach of affluent international audience is larger than all news competitors in every metric across TV and digital platforms. According to the IPSOS Affluent Global survey, every month CNN is currently reaching 40% of the international upscale population via TV and digital platforms – well ahead of BBC (29%), CNBC (14%), Bloomberg (11%) and Al Jazeera (11%).

On TV, CNN is the most watched international news channel for monthly (34%), weekly (19%) and daily (5%) reach. This is significantly ahead of the reach of other news channels’ TV reach – BBC (23% monthly, 13% weekly, 4% daily), Sky (21%, 13%, 5%), CNBC (10%, 5%, 1%), Al Jazeera (9%, 5%, 2%) and Bloomberg (8%, 4%, 1%).

CNN International is also excelling digitally, ranking in the number one position ahead of all news and entertainment brands with a 14% monthly reach. This compares to National Geographic (11%), BBC (11%), Discovery (9%), Bloomberg (5%), CNBC (5%) and Al Jazeera (3%). The IPSOS Affluent Global findings confirm CNN registering a global digital audience of 99 million unique visitors in comScore’s August data – over 25 million ahead of BBC (73 million).

“What is commonly referred to as the ‘CNN effect’ is our ability to deliver non-partisan, objective reporting from all corners of the world quicker and in more detail than anyone else,” says Rani R. Raad, Chief Commercial Officer, CNN International. “It’s this effect that connects with our consumers on TV, mobile, digital and social platforms, making CNN the worldwide news leader it is today.”

Al Khaleej top Arab Daily in UAE says Ipsos

Sharjah-based Al Khaleej newspaper has emerged as the top daily for Arab readers in the UAE for 2013, an Ipsos survey has revealed. According to the survey, 73.7 per cent of Emiratis and 68.9 per cent of Arab expatriates read Al Khaleej.

The Ipsos reports measure the size of the local newspaper readership, including readers who follow more than one local newspaper. They are counted in ratios specific for all newspapers followed by them. In the Emirates, the breakup of readership for Al Khaleej was as follows: Dubai 32.8 per cent, Abu Dhabi 29 per cent, Sharjah 20.8 per cent, Ras Al Khaimah 6.1 per cent, Ajman 5.8 per cent, Fujairah 3.7 per cent and Umm Al Quwain 1.8 per cent.