Savoir Flair welcomes new Fashion Editor

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Online fashion magazine, Savoir Flair has appointed Shannon Cross to the role of Fashion Editor. Shannon previously worked with ASOS.com as Editor and most recently with Namshi.com as Senior Fashion Editor. In her new role, she will oversee Savoir Flair’s fashion pages conducting interviews, compiling trend reports, styling photoshoots and videos and building relationships with luxury brands to secure exclusive content.

“I am thrilled to join the Savoir Flair team,” says Shannon. “The sharp, timely and inspiring content is something I have enjoyed personally for some time. I look forward to all this role will bring, including working on some very exciting projects.”

New appointment at PRCA

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Georgia Ramm joins the Public Relations and Communications Association (PRCA) as International Relations Officer. Currently completing her masters in public relations and corporate communications, Georgia will be responsible for increasing international engagement for the PRCA (UK and MENA) as well as developing initiatives for the International Communications Consultancy Organisation (ICCO).

“Georgia’s appointment as the new PRCA International Relations Officer will allow us to increase our international work even further,” says Francis Ingham, Director General, PRCA UK and PRCA MENA. “We already manage ICCO, operating in 55 countries around the world and have an office in Dubai. We will now ramp up our activity, exploring other markets where the PRCA can usefully establish itself, and increasing the range of services we provide to members in the UK, MENA and elsewhere.”

Hussein Dajani joins Nissan

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Nissan Motor Corporation welcomes Hussein Dajani to the role of General Manager – Digital Marketing, for the AMI (Africa, Middle East and India) region. With over 10 years of experience in marketing and communications, Hussein was most recently Chief Operating Officer at hug digital. Starting June 18, 2017, Hussein will oversee all digital marketing transformations for Nissan and Datsun across the AMI region as well as head the respective teams.

“There has never been a more exciting time to join the automotive industry, especially with a forward looking corporation such as Nissan,” says Hussein. “The competition and challenges ahead make this assignment an exciting one to me. I’m looking forward to working closely with the Nissan teams and partner agencies to ensure that we keep developing innovative products, services and solutions.”

C&B launches influencer marketing arm

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Cicero & Bernay Public Relations (C&B) launches an influencer communication programme, See & Be. Headed by Jamal H. Iqbal, Director – Brand Outreach at C&B, the new division aims to incorporate influencer engagement into communication campaigns by identifying an ideal match between influencers and client objectives.

“With the speed at which social media has penetrated the region’s consumers, and their affinity towards local influencers, we felt now was the time for new-age PR agencies such as ours to launch a full fledged influencer communication division,’ says Jamal. “See & Be is aimed at streamlining the disjoint between influencer programme leaders and implementers. While influencers and their social media offer optimised channels for delivery, content still rules, and campaigns must be charted keeping in mind granular accountability at every stage.”