Initiative MENA retains port and Freezone company

SOHAR Port and Freezone has reappointed Initiative MENA as its retained media agency in the Middle East. Managed by Sohar Industrial Port Company (SIPC), SOHAR is an Oman-based sea port and freezone that provides access to trade routes across the GCC and Iran. Initiative MENA will continue to handle all the media and digital requirements for SOHAR by delivering business results through communications, data and analytics.

“We are very happy that SOHAR Port and Freezone has extended our media relationship, “ says Bijal Pathak, Business Director, Initiative MENA. “More than ever, we will continue to drive and deliver ROI and growth through advanced targeting technologies and data analytics.”