Dubai Holding Group has appointed Matrix Public Relations to handle the social media operations for Sfera, Women’s Secret, Flamant and Gerard Darel across the MENA region. The agency will be responsible for creative content development, monitoring, analytics and reporting as well as online crisis management for the four brands.
“We are excited to welcome Matrix PR on board,” says Jean Michel Bolly, General Manager, Dubai Holding Group. “The agency demonstrated a clear understanding of our digital positioning. We strongly believe that their creative insights will effectively communicate our brand values in a unique and impactful way.”