Training Magazine Middle East

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With a unique magazine concept being launched in the region, Team TMN sat down with Editor-in-Chief, Eva Khan, to discuss the finer details behind Training Magazine Middle East… 

When is the launch of Training Magazine Middle East?
The Training Magazine Middle East website is launching next month, and will offer up-to-date articles, news and interviews for the training industry in the Middle East. The first issue of our digital magazine – Training Magazine Middle East – will be launching in August. The magazine will include exclusive articles, case studies, plus audio and video content not available on our website.

 Will the magazine be available as a print publication or exclusively online?
The magazine will be available to download, and readers will also have the opportunity to order a printed copy of the magazine.

What is the concept behind Training Magazine Middle East?
We found from our research that training is one of the biggest business sectors in the Middle East, yet there was no official publication servicing the sector. So, we decided to create a media-based platform to not only help training providers and trainers showcase their expertise, but also to help HR, training directors and training managers to make informed decisions about training and development for their organisations.

Who is the visionary behind the publication?
Both my husband and myself have worked in the training industry; my husband built and sold a very successful online training business in the UK a few years ago and we currently own an online training company.

As I was planning our move to Dubai I became aware of the huge marketplace for training in Dubai and the surrounding regions. I was surprised to find there was no hub or place where all those involved in training connected with one another, stayed up to date on trends or collaborated. I remember looking online for training events and a magazine that focused on this in the Middle East, and realising there wasn’t one, I started working on the magazine that evening.

What are the main features of the magazine?
We have regular monthly expert contributors from the Middle East who have not only experienced training in the region themselves, but continue to train and develop the workforce of some of the biggest and most successful companies in the Middle East.

We also feature exclusive case studies and interviews of high-profile figures in the training and development industry.

How will Training Magazine Middle East stand out in the publication market?
Firstly we will be the first and only publication dedicated to this market in the Middle East. We will also have the first fully interactive magazine in the region, and we will be running regular training webinars for our readers.

Will you be working with a dedicated editorial team, or are there opportunities for freelancers?
Currently we have a fully dedicated editorial team made up of some of the Middle East’s leading experts in training and development.

Will the magazine be made available freely or to members only?
Training Magazine Middle East will be freely available to download, and you can go to www.TrainingMagazine.ae to register for your free copy when we launch. 

How can PRs get involved?
We welcome all press releases which are newsworthy and of potential interest to our readers. They can be submitted to press@TrainingMagazine.ae.

Are there any advertising opportunities, and if so, how can you be reached?
Yes, we already have interest from advertisers in both the Middle East and the US. For advertising queries in our magazine, weekly newsletter, training supplier directory and website, contact Sohail Khan, Head of Business Development at sohail@trainingmagazine.ae.

Are there any future plans for Training Middle East Magazine once launched?
Yes, we are already planning Training Magazine Middle East events for 2015, including our first training conference and yearly awards ceremony.

 

For further information, contact Eva at editor@trainingmagazine.ae

 

 

Patrick Fourniol joins Al-Futtaim Motors

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Patrick Fourniol has been appointed as Head of Marketing for Toyota at Al-Futtaim Motors. Patrick joins the team from Renault Germany, where he was Marketing Director for Renault since 2011, and prior to this held the position of VP Marketing Communications Worldwide. He brings extensive industry experience to his new role and the Toyota brand, having served four years at Toyota Marketing Europe as Regional Senior Manager Toyota Sales Operations until 2007.

“Toyota is a brand and company I know quite well and love working for, and is certainly the leading brand in the automotive world,” says Patrick. “I was impressed with Al-Futtaim Motors for both the size of its operation and its clear and ambitious vision.Toyota, Al-Futtaim group and the UAE as a country represent a promising platform for growth. Contributing to their further success is very exciting and rewarding for a passionate marketer like me.”

David Kingsmill-Moore joins Capital MSL Middle East

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David Kingsmill-Moore has joined Capital MSL Middle East as its new Regional Director & Head of Financial Services. Formerly Managing Director of Fleishman-Hillard ME, David brings with him over 14 years of global agency, in-house and secondee experience across an extensive range of sectors in the US, UK, European, Australian and African markets.

Suzan Kazzi joins Al-Futtaim Motors

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Suzan Kazzi has joined Al-Futtaim Motors as Communications Manager. Prior to this, Suzan was with advertising and marketing agency, Gmasco, where she overlooked Al Futtaim Motor’s PR activities regarding Toyota, Lexus and Hino. In the last two and half years, Suzan has worked exclusively on Toyota, managing the press launches of Toyota’s 2013, 2014 and 2015 line up in the UAE. Suzan will now develop and deploy Al-Futtaim Motors’ corporate communication strategy related to Toyota, Lexus and Hino for all internal and external stakeholders. Gmasco continue to represent Al-Futtaim Motors as an external agency.

“This is an exciting move for me,” says Suzan. “I am very familiar with Toyota, Lexus and Hino as I have been working on some of them for over three years from the agency side. I feel privileged to be able to develop and strengthen the business relationship with local and international stakeholders and further contribute to the success of Al-Futtaim Motors.”

Jinith Joy joins Percept Gulf

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Jinith Joy has been appointed as the new PR Account Executive for Percept Gulf in Dubai. Jinith joins the team from Grace and Garbo, where she held the position of PR Executive, handling fashion, F&B and lifestyle clients. In her new position, Jinith will work with clients across fashion, lifestyle, sports, F&B, consumer, construction and interiors sectors. Her role will also include business development and client servicing.

“I am thrilled to be a part of an advertising and event firm,” says Jinith. “It’s challenging yet exciting to have the opportunity to gain a 360 degree understanding of brand image building.”

MEP Middle East Awards deadline announced

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The nomination deadline for this year’s Construction Week MEP Middle East Awards has been announced as October 1, 2014. Construction Week‘s 8th annual MEP Middle East Awards recognises the leading engineering accomplishments from the Middle East’s mechanical, electrical and plumbing sectors in the region.

Categories for this year’s awards include – Contractor of the Year, Consultant of the Year, Specialist Contractor of the Year, Boutique Consultant of the Year, Health and Safety Initiative of the Year, GCC Project of the Year, Mechanical Project of the Year, Electrical Project of the Year, Public Health Project of the Year, Mechanical Engineer of the Year, Electrical Engineer of the Year, Young Engineer of the Year, Project Manager of the Year and Executive of the Year.

The MEP Middle East Awards 2014 are to be held November 26 at the Sofitel Dubai The Palm Resort & Spa. To nominate, visit www.constructionweekonline.com/mep-awards.

Orient Planet and INEGMA announce partnership

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Orient Planet, the integrated marketing and communications company, and The Institute for Near East and Gulf Military Analysis (INEGMA), the strategy and security consultancy, have announced a joint venture to establish a new unit called Orient Planet-INEGMA. The specialised unit aims to effectively deliver PR and strategic communication campaigns targeting the defense, security and risk domains.

“At INEGMA, we recognise the importance of having focused and powerful communication strategies that are tailored to fit the needs of security and defense industries,” says Riad Kahwaji, CEO, INEGMA. “These strategies must be consistent and properly delivered through the most effective means, and this is why our partnership with Orient Planet is a welcome development. Through Orient Planet-INEGMA, we will offer communication solutions for the very dynamic and complex defense, security and risk industries, and create relevant PR and marketing strategies. Clients in the defense and security sectors will be assured of sophisticated, timely and significant solutions.”

Nidal Abou Zaki, Managing Director of Orient Planet adds, “Orient Planet-INEGMA is the first of its kind in the region to offer a diverse range of communication-based services in highly specialised industries of defense, security and risks. We are pleased that we are bridging this gap in the market with INEGMA, whose expertise in these three areas are widely recognised. Orient Planet-INEGMA will help companies in these domains to further establish their brand and identity and effectively reach their target audience.”

TRACCS makes World PR Report 2014

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TRACCS has been ranked among the top five Public Relations agencies in the Asia-Pacific region by the Holmes Report in its World PR Report 2014. TRACCS took the fifth spot in the regional rankings of Asia-Pacific agencies, posting a 22.6% growth in the past year, outstripping the average global PR growth rate which registered at 11% for the year, according to the World Report.

The release of the global listing of PR consultancies also showed that TRACCS, which operates across 13 markets in the region, climbed the global rankings by 11 places, now positioned at 109 among the world’s top 250 consultancies. TRACCS remains the only regional PR network to feature on the list of Top 250 Firms.