Orient Planet, the integrated marketing and communications company, and The Institute for Near East and Gulf Military Analysis (INEGMA), the strategy and security consultancy, have announced a joint venture to establish a new unit called Orient Planet-INEGMA. The specialised unit aims to effectively deliver PR and strategic communication campaigns targeting the defense, security and risk domains.
“At INEGMA, we recognise the importance of having focused and powerful communication strategies that are tailored to fit the needs of security and defense industries,” says Riad Kahwaji, CEO, INEGMA. “These strategies must be consistent and properly delivered through the most effective means, and this is why our partnership with Orient Planet is a welcome development. Through Orient Planet-INEGMA, we will offer communication solutions for the very dynamic and complex defense, security and risk industries, and create relevant PR and marketing strategies. Clients in the defense and security sectors will be assured of sophisticated, timely and significant solutions.”
Nidal Abou Zaki, Managing Director of Orient Planet adds, “Orient Planet-INEGMA is the first of its kind in the region to offer a diverse range of communication-based services in highly specialised industries of defense, security and risks. We are pleased that we are bridging this gap in the market with INEGMA, whose expertise in these three areas are widely recognised. Orient Planet-INEGMA will help companies in these domains to further establish their brand and identity and effectively reach their target audience.”