Jordanian-based communications group Y&R Amman has been selected for the 2016 Act Responsibly Exhibition during Cannes Lions for its work “Smokey Sperms” for the Tobacco Free Jordan campaign. Established in 1995, the agency is a member of MENACOM Group Jordan and it has worked to address the relation between smoking and fertility issues prevalent in the male population in Jordan. The Act Responsible Exhibition showcases the best campaigns for good causes, charities, institutions, foundations, corporations or brands as a round up of the work created around the world between 2015 and 2016.
“We are so proud that we made this,” says Emad Khayyat, Creative Director, Y&R Amman. “It is important that Jordanian advertising has entered the biggest stage in the world and has done so for a good cause, with the aim to actually make a difference.”