LIGHTBLUE advertising agency has signed an exclusive agreement with Nestlé to manage the audiovisual production and social media for its ‘Nestlé Choose Wellness’ healthy living movement. The regional campaign includes Lebanon, Jordan and the GCC, and aims to help combat the growing rates of lifestyle diseases and obesity.
“Designed to encourage the adoption of healthy habits through a series of fun and interactive initiatives, ‘Nestlé Choose Wellness’ will provide tips and tools to help people take simple steps on their journey to make a real difference,” says Zeinab Maktabi, Nutrition, Health and Wellness Manager, Nestlé Middle East.
David Balfour, Creative and Managing Partner of LIGHTBLUE adds, “We are delighted to have the opportunity to help further the ‘Nestlé Choose Wellness’ movement across the region. It supports and stands for such a noble cause, so being part of this regional health awareness campaign is a great honour.”