Vizeum MENA has won the account to cover all media buying and planning for an upcoming PUMA campaign. The agency, part of the Dentsu Aegis Network, will offer the sports brand an integrated approach to communications planning, beginning with the new brand campaign launching in September, called PUMA Pact – No Matter What. Vizeum MENA will manage the account from its UAE office, but will coordinate with its network to plan campaigns across the MENA Region.
“Vizeum’s thinking around audience-centric planning and an inherently digital strategic approach is going to provide us a strong platform to achieve our business goals,” says Abdalhamid Oraibi, Head of Marketing, PUMA Middle East. “We have a great opportunity here to deliver a bold and engaging consumer strategy with Vizeum.”
Anouk Bondroit, General Manager, Vizeum MENA, adds “We are thrilled to have been appointed to work with PUMA and particularly, to be helping them to engage with their audience in a meaningful and enduring way. Media in the Middle East is converging and we are excited to help PUMA remain ahead of the curve and dominate within the digital space.”