UM MENA has appointed Antoine De Trogoff as Regional Strategy and Content Director. In his previous role, Antoine was with Mediacom International in the UK, where he ran two major global accounts – Shell and Dassault Systemes – as well as heading up the Content Partnership division. In Antoine’s new position, he will be responsible for the setup of UM Studios, the branded content division of UM MENA, and the strategic lead on L’Oreal brands.
“The last few years have seen numerous changes in our industry with the role of content completely challenging our business, it is such an exciting time to join the region and support UM’s growth and I am thrilled to be part of such a vibrant agency,” says Antoine. “Many agencies will claim outstanding strategic thinking but we have the opportunity to be different and demonstrate we are at the forefront of developments in the sector with unique skills and resources.”